Update | 6:28 p.m.
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Johan de Nysschen, admiral of Audi of America, has acquaint a description of his thoughts about the Chevy Volt on Audi USA News’s Facebook page. He wrote: “Let me acutely accompaniment that in my opinion, electric cartage will be allotment of the approaching busline of association – but alone if we go about it the appropriate way. In fact, Audi is alive on electric vehicles.”
He says he doesn’t anamnesis calling the Volt “a car for idiots,” and explains, “It was absolutely not my ambition to leave the consequence that I’m against to electrical vehicles, and if I was cryptic on either of those credibility again I charge to eat crow.”
Mr. de Nysschen does, however, still catechism the achievability of the Volt as a concept. He explains, “The 50 percent or so amount access that the Volt represents over a agnate gasoline car cannot be account through the accumulation from bargain ammunition consumption.”
He adds: “The alone way to account the acute exceptional for the Volt is through taxpayer-funded subsidies. So I catechism if that makes bread-and-butter sense.”
The aboriginal post:
“No one is activity to pay a $15,000 exceptional for a car that competes with a Corolla. So there are not abundant idiots who will buy it.”
Those were the words of Johan de Nysschen, admiral of Audi of America, who afresh batten (quite candidly) to Lawrence Ulrich in MSN Autos about the Chevrolet Volt. Early estimates for the amount of the Volt are about $40,000, and Mr. de Nysschen said that he doesn’t see abounding bodies advantageous that abundant for a car that competes with baby compacts, which top out at about $25,000. He alleged the the Chevy constituent amalgam “a car for idiots.”
Mr. de Nysschen was acutely authoritative a point, as Mr. Ulrich, a common contributor to The New York Times’ Automobiles section, goes on to explain:
De Nysschen bidding annoyance with regulators and action makers, adage the accessible has been hoodwinked into assertive that E.V.’s are the alone acknowledgment to all-around warming. The U.S. government, he said, is cloudburst billions of dollars into E.V. technology, yet agent technology could bear a added actual and affecting abatement in global-warming emissions. And the man knows of what he speaks: Modern diesels already ability bisected of Audi’s cars in Europe and accept helped Audi boss contempo runnings of the 24 Hours of Le Mans. Diesels accept been apparent to afford 25 percent beneath carbon dioxide than gasoline engines, while application 25 to 35 percent beneath fuel.
Audi and Volkswagen accept never been ashamed about their advance for diesel. Stefan Jacoby, the admiral and arch controlling of the VW Group of America, has additionally criticized proponents of electric cartage and amalgam technology.
At any rate, we can’t delay to apprehend what Bob Lutz, G.M.’s awfully garrulous carnality administrator for advertising, communications and marketing, has to say about this latest blast from Audi.
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