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Audi of America is debuting a four-minute holiday-themed video that tells the adventure of how alike Santa himself has anniversary wishes.
“New Santa,” featuring the 2019 Audi RS 5 Sportback, is accessible for examination online alone on the Audi USA YouTube channel, as able-bodied as Audi social, including Facebook, Twitter, and Instagram.
It was created by M/H VCCP and directed by Craig Gillespie of “I, Tonya.” The blur was attempt on area in Prague with absolute reindeer.
The atom shows Santa accepting aggressive to lose a few pounds afterwards communicable a glimpse of the Audi sports car. During his year-long makeover, he ends up transforming aggregate from his actualization to his sleigh, which he ultimately trades for a 2019 Audi RS 5 Sportback, which is anew accessible in the U.S. market.
“Each year, we try to acquisition artistic means to bless the anniversary season,” says Loren Angelo, carnality president, marketing, Audi of America. “The 2019 RS 5 Sportback is the apotheosis of aspiration — an accustomed supercar that inspires alike the best archetypal of characters to improve and become a new adaptation of himself.”
The best to use a best video was dictated by the story, he says.
“We didn’t accept a specific breadth in apperception for the video,” Angelo tells Business Daily. “Instead, we set out to accomplish a blur about Santa’s transformation and accustomed time to appearance the progression and journey. Since the atom was online only, we had room, which resulted in a 4-minute video.”
Audi releases a anniversary atom every year. In 2018, the two-minute continued “Parking Lot” showed two Audi drivers aggressive for a coveted parking atom at a holiday-shopper-packed store.
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