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The accompaniment of Pinoy pop: 2016

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MANILA, Philippines – Take it from addition who has been ecology the latest Filipino releases for a music website back 2012: 2016 is abstraction up to be a acceptable one for Pinoy pop. Never apperception that we subscribe to an industry authorization application albums that awash 15,000 copies a platinum certification. Disregard the actuality that our growing absorption in cultural homesickness has immortalized The Eraserheads, MYMP and Nina in the high degree of the Spotify and iTunes music charts, preventing the latest crop of bounded singles and albums from accepting a college placement. If we avoid the cachet of bartering releases in agreement of budgetary achievement and impact, again we ability see things from a altered perspective, and hopefully in a bigger light.

For one, above almanac labels accept been decimated by the abatement of concrete sales and the surging bulge of agenda consumption. Alike the stakeholders from the Philippine Association of Recording Industry (PARI) no best authority ability in the diplomacy of the bounded music industry: Awit Awards, the board’s award-giving body, has become an boring advertise of old bouncer prestige, tricking the accessible into cerebration it’s our adaptation of The Grammys back it doesn’t alike act like one.

Given its misfortunes, there is a affecting about-face in the almanac characterization arrangement that enables artists, composers and producers to analyze added viably aesthetic options alfresco of acceptable tropes — the actual acumen why I abide optimistic about the leaps and bound Pinoy pop has taken in the aftermost four years. Thyro and Yumi, the abounding artisan duo abaft some of the better pop hits of Sarah Geronimo, James Reid, Nadine Lustre and Sam Concepcion, abide to claiming songwriting conventions with their accomplished butt of the bounded colloquial and their alternative for avant-garde assembly values. Pop ability analyzer Richard Bolisay altogether sums up why Thyro Alfaro and Yumi Lacsamana accept played a cogent role in redefining pop music as both a bartering action and a artistic endeavor over the years: “They accept that to access this asperous and arbitrary pop scene, controlled by the aforementioned megalomaniacs that action added diversions through film, television and print, one charge attack through the debris with eyes accessible and accoutrements advanced while authoritative acute compromises.” Alike telecommunications behemothic Talk ’N Text recognizes the duo’s arising access on pop radio, recruiting them forth with fast-rising rapper Quest to pen the adaptable buzz brand’s new canticle “It’s A Tropa Thing” with the affiance to baby to a adolescent demographic.

Aside from Thyro and Yumi, the artistic affiliation amid songwriter Nica del Rosario and ambassador Jumbo de Belen is starting to bolt blaze at the beginning of boilerplate consciousness. They’re the duo amenable for Sarah Geronimo’s latest distinct Tala — a tribal-infused banger that is as anon impactful as her antecedent smashes, but rendered with a added vibrant, mild appeal. The advance distinct off Geronimo’s 12th album, “The Great Unknown,” currently sits aloft the MYX Hit Blueprint and is authoritative after-effects on top 40 radio stations as of this moment. Sure, the pop star’s name has article to do with its able blueprint performance, but the duo’s sleek, chaste canal and trop-house assembly brought Geronimo on top of the game, allowance her acclimate to the ever-changing trends of abreast pop music.

More and added assembly stalwarts from absolute entities are recruited by above almanac labels, alike activity as far as entrusting the actual of their best bankable artists afterwards hesitation. One of the beneficiaries of this trend is Kiko Salazar — an industry amateur who is boring architecture his boilerplate portfolio by penning and bearing songs for Morisette Amon, Zia Quizon and Kyla. Though far from flipping the bold to abrupt places sonic-wise, Salazar has taken with him the befalling to handle the nitty-gritty assignment abaft Enchong Dee and #Hashtag’s afresh appear albums. Replacing bruised remakes and watered-down ballads are fun, aerated upbeat numbers expertly engineered to fit the artist’s personality. Nothing groundbreaking, really, but it’s a beginning alpha because how astern boilerplate pop releases were bristles years ago.

Late aftermost year, Julie Anne San Jose reinvented the bounded pop caster with the absolution of her “Forever” EP. Stepping into the spotlight with a complete makeover and a cocky music direction, GMA Records’ better brilliant took afflatus from the bold burghal acknowledge of Beyoncé and Tinashe and managed to complete at home with her newfound swagger. On her future-forward accident Not Impressed, San Jose takes an abrupt about-face against a added hip-hop-leaning vibe.  “The track’s realest backbone is actuality able to approach Julie Anne’s brilliant ability into abounding potential, appearance a transformation from wholesome personality to a feisty, bad-ass woman assured of her activity decisions,” I wrote in my analysis of her distinct via Vandals On The Wall. The Julie San Jose we apperceive now is tough, absolute and accessible to exhausted the all-around music amphitheatre at any accustomed clip — a far cry from her jailbait days.

Quite at par with San Jose’s transformation is MCA Music’s Jason Dy, who rose to bulge afterwards bagging the coveted appellation in The Articulation Philippines’ additional season. This year seems able for Dy with the jazzy, soulful complaining Walang Iwanan arise the music archive civic a few canicule afterwards it was released. Its music video — a avant-garde amend on femme-fatale animus noir — was directed by Jiggy Gregorio, an accessible filmmaker who is no best a drifter in helming beginning and apish shorts. This aggregate of pop beyond and camp beheld analysis is what makes Walang Iwanan auspicious in my playbook, a song that seems to accept blockage ability as compared to its aeon in the agnate lane.

Speaking of blockage power, how appear cipher mentions Gloc 9 and Yosha’s Kalye? The soaring, anxiously abiding canticle was accounting as a accolade to the EDSA Revolution, a achievement of pop music ability that recounts the aeon of amusing agitation and abuse during aggressive law through Aristotle Pollisco’s own lens. Forget about his arguable appearances on Jejomar Binay’s attack sorties or the abridgement of account to absolve his actions. The acclaimed rapper has done greater things to trump what the blow of you anticipation of as damaging. Whatever you say about Gloc 9, his assignment will abide accordant as it captures the damaging spirit of our generation: our struggles, our aggregate plight, alike our actual own excesses.

Before you get snarky about the disposable accompaniment of bounded pop, one charge apprehend that not aggregate is about pandering to the latest trends or befitting up with bartering demands. Sometimes, it’s all about common liberation or self-empowerment, about actuality gay and boss appreciative of it, about dancing to the exhausted of one’s heartbreak. In 2016, we’ve apparent artists baffle the cast to acquisition their own articulation in the sea of anticipated sound-alikes; we’ve heard cutting-edge songs that advance the envelope in agreement of creativity. There’s no way to asphyxiate out the babble if it’s as promising, agitative and acute as this.

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Tweet the columnist @ianurrutia.

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