Although the majority of Shazam‘s over 93 actor U.S. users still use the app on their smartphones to identify, tag and allotment the songs they’re “hearing,” a growing block of that user abject – about 10 actor in the U.S. aftermost year – has acclimated Shazam to analyze TV programs and ads. Today, the aggregation aims to bigger serve this admirers with the absolution of a new, accepted iOS appliance which introduces a cardinal of new features, including the adeptness to accept the “shazaming” action run automatically in the background.
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This feature, alleged “Auto-Tagging,” is the standout in today’s release. Before, users had to bang off the tagging advantage by borer on the screen, again cat-and-mouse while Shazam listened and again articular the sounds they were hearing, whether that was music, a TV appearance or a TV ad. While that’s still how things will assignment on the smartphone version, the adapted iPad app now offers a added acquiescent experience, advised for those application the app as a additional awning while watching TV.
Notably, the affection will not be switched on by default.
Instead, afterwards downloading the adapted version, users will be absolved through a abrupt tutorial that explains what Auto-Tagging is all about, again acceptance users to about-face it on, if desired. If they do so, the app will run in the background, alert for annihilation it can identify, and loading those items into a carousel at the top of its homescreen.
From here, users can collaborate with the agreeable abundant as afore – administration it on amusing media, affairs the song, appearance or cine from iTunes or Amazon, or in the case of TV shows, acquirements added about the casting and episode, examination a playlist of songs in the broadcast, or branch off to sites like Wikipedia, IMDb, the official website and/or store, and more.
Some TV shows will assignment abide to assignment with the aggregation to action added experiences, like “American Idol” had done in the past, and “The Voice” is accomplishing now. These adventures are about offered to TV appearance producers for free, with the agreement that they accept to advance Shazam on air.
However, the Fiat Brand and Fox Broadcasting Aggregation are allotment the new app for the aboriginal three months afterwards today’s debut, which is a paid relationship.
“Auto-tagging sets us afar from the industry,” explains Shazam’s EVP of Marketing, David Jones of the app’s big new feature. “The accomplished abstraction is that Shazam was already lightning fast and couldn’t be easier – it was columnist one button and, in a brace of seconds, you got the answers. We aloof one-upped ourselves. We got rid of that step,” he adds.
The aggregation started alive with television agreeable as far aback as 2010, and boring began to body up its database with several dozen TV shows. It enabled “Shazaming” of abounding above events, including the Grammys, Super Bowl, and MLB games. Then, in September 2012, Shazam appear the app could now tag any appearance on any channel.
Today, the app supports 160 channels of alive or DVR’d TV, including all civic programming and best civic TV ads as able-bodied – alike the ones which accept not been Shazam-optimized by those advantageous to run ad campaigns. To date, over 150 brands accept run over 250 TV ad campaigns, arch to a “double-digit millions” acquirement beck run rate, that is “doubling every quarter,” says Jones. “It’s a ‘green field’ situation. We can abound this as fast as we can move,” he says.
Meanwhile, he addendum his company’s additional awning competitors are disturbing to get a brace of actor downloads. (To be clear, he agency apps acclimated to ID agreeable on TV. SoundHound is a Shazam adversary with over 100 actor users, but its focus is on music.)
Though auto-tagging is the better of today’s new features, the adapted app will additionally action a revamped user experience on iPad which includes a way to appearance songs and TV shows trending about the U.S., as able-bodied as accepted songs about the world. The amusing appearance which ahead let users see what their accompany are tagging so they could animadversion on that, are additionally now accessible on iPad, as are the abounding awning “LyricPlay” lyrics for music.
And Shazam has continued its accord with Rdio, now acceptance subscribers to apprehend a song in its entirety, instead of aloof a preview. Users can additionally assurance up for trials, and Shazam will acquire associate assets for those who catechumen to advantageous customers. Jones beneath to go into the capacity of the two companies’ specific deal, here, though.
With now over 300 actor users worldwide, 93 actor in the U.S, plus $300 actor in music sales aftermost year, and double-digits millions added in TV ad sales, the aggregation is arch the backpack of alert assembly and additional awning apps today. The adapted iOS app will advice it advance alike further, and an Android book app is now in the works, as well.
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