August 29 2006
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Carmaker Audi AG has appear the allotment of a new analysis centre at the University of St Gallen in Switzerland. The ‘Audi Lab for Bazaar Research’ will be headed by arch MR and business bookish Prof. Dr. Andreas Herrmann, who will assignment with a amount aggregation of six scientists.
The antecedent acceding will run until 2008. Audi, which is allotment two abettor posts and is accidental to the all-important infrastructure, says the centre will focus on ‘the alike afterpiece affiliation of chump requirements in acceding of automotive development and business processes.’
The co-operation acceding was active aftermost anniversary in Ingolstadt by Ralph Weyler, Board Member for Business and Sales at Audi, and Prof. Dr. Ernst Mohr, President of the University of St. Gallen. According to Mohr, ‘We are attractive advanced awfully to our affiliation with Audi AG, as it represents a huge beforehand in the alteration of ability amid science and industry with account to automotive marketing.’
Other advisers due to assignment in the Lab accommodate Prof. Dr. Eric J. Johnson, Professor of Business at the Columbia School of Business in New York; Prof. Jonathan Levav, additionally of Columbia University and a adherent of Prof. Daniel Kahnemann, who accustomed the Nobel Prize for Economics in 2002; cast able Prof. Dr. Frank Huber from the University of Mainz; and Prof. John Hauser, PHD, from Sloan Management School at the Massachusetts Institute of Technology (MIT) in Cambridge, USA.
Prof. Herrmann comments: ‘This high-calibre aggregation will accredit us to tap into absolutely new fields of bazaar research. Our aim is to analyze and advance innovations in areas such as the agent configurator, architecture and pricing, and to do so from the customer’s angle at all times.’
Audi is online at www.audi.com and the University at www.unisg.ch .
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