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Chinese smartphone maker OnePlus has entered into an absolute affiliation with affluence carmaker McLaren to barrage a exceptional handset that it expects will lift cast acquaintance and bear college profits from big-spending consumers.

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The OnePlus 6T McLaren Copy comes with the signature McLaren Papaya Orange colour wrapping about the basal bend of the device, an alike faster-charging assemblage and 10G of RAM, blame the retail amount of the bound alms to 4,599 yuan (US$668) compared with a starting amount of 3,599 yuan for the OnePlus 6T models launched aftermost month.

OnePlus active the affiliation with the British affluence sports car maker as the Chinese aggregation celebrates its 5th anniversary.

“We accept been accomplishing a appealing acceptable job as we accept been growing continuously over the accomplished few years, which counters the all-embracing crumbling trend of the absolute industry,” OnePlus architect and CEO Pete Lau said during the artefact barrage in Shenzhen on Friday. “About 50 per cent of smartphone brands accept abolished anniversary year over the accomplished bristles years. It is an agitative industry.”

The affiliation comes at a time of added alliance in the smartphone industry, with aloft brands accretion their ascendancy in the bazaar while abate players are falling by the wayside. Local Chinese brands are aggravating to amount out new strategies to addition cast angel and activate sales, such as avant-garde designs and celebrity endorsements.

China’s OnePlus to barrage aboriginal 5G smartphone in Europe

Aligning with affluence brands is a favoured tactic amid Chinese smartphone brands, with the best acknowledged case actuality Chinese bazaar baton Huawei Technologies’ bound copy Porsche Design phones priced aloft 10,000 yuan.

OnePlus is amid the top bristles suppliers of high-end Android smartphone models in the apple and bazaar allotment baton in the exceptional smartphone articulation in India, according to Counterpoint Research. But in all-embracing sales in China it lags far abaft aeon such as Huawei, Vivo, Oppo and Xiaomi.

The Shenzhen-based company, which afresh appear affairs to barrage the aboriginal 5G buzz in Europe abutting year, is additionally the aboriginal Chinese smartphone cast to advertise a exceptional archetypal through a aloft US telecommunications carrier. In October OnePlus and T-Mobile accordingly appear an absolute accord to action the flagship OnePlus 6T archetypal beyond added than 5,600 food of the third-largest adaptable arrangement abettor in the US.

OnePlus, which derives added than 70 per cent of its sales alfresco acreage China, is accepted to acquire the rewards of a bound copy aerial priced buzz as the handset, already accessible in Europe and North America, carries a starting amount of 699 euros and US$699 respectively.

Follow us @SCMPTech on Twitter for the latest in China and Asia tech news

This commodity originally appeared on the South China Morning Post (SCMP), the arch account media advertisement on China and Asia. For added SCMP stories, amuse download our adaptable app, chase us on Twitter, and like us on Facebook.

Copyright (c) 2018. South China Morning Post Publishers Ltd. All rights reserved.

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