Kia is a abounding band automaker. A abounding band automaker that names every distinct one of their cars with real, actual names. But again they showed off the Kia K900, a exceptional auto after a absolute name. What’s the deal?
Kia abiding as hell has appear a continued way back the canicule back they were secretly architecture Festivas for…
We were analytical as to the exact acumen why Kia acquainted they had to access the alphabet soup that is affluence car naming, abnormally back companies like Porsche and sister aggregation Hyundai accept accustomed their exceptional sedans lovely, actual names.
So why K900, a name that sounds a lot like a apprentice dog?
Kia’s North American arch of business and communications Michael Sprague told us that they acquainted it bare that name to succeed. He told us to “look at the BMW 5-Series, Mercedes E-Class, etc” and how they are named. That’s what best buyers in the exceptional bazaar expect, and it’s affidavit that manufacturers accept dead names for controlling sedans, instead training us to appetite things with belletrist and numbers, not names like Eldorado, DeVille, Legend, Vigor, Bavaria, Zephyr, Town Car, and Continental.
Instead, our monkey accuracy charge to accept belletrist like CTS or numbers like 535i or the car aloof doesn’t fit into that segment.
When we asked Sprague what the car was alleged in added markets, he said it uses K9, K900, or Quoris. It’s a abashment they aren’t application the aftermost one, because Quoris aloof rolls off the tongue. And that is not sarcasm.
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