The Story Of Audi American Made Has Just Gone Viral! | audi american made

Auto and tech companies are scrambling to advance new articles and business models as the busline industry nears a celebrated transformation abroad from gas-powered, human-operated cartage against electric-powered, free ones. But one of their suppliers is demography a altered approach.

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♥♥♥ It may not be American made, but its sure is bad ass .. | audi american made

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Panasonic, which makes infotainment systems for cars and batteries for electric vehicles, amid a advanced ambit of added products, isn’t aggravating to reinvent itself, Tom Gebhardt, the company’s North America CEO, told Business Insider. Instead, Panasonic is modifying its articles for new uses.

“I ahead it’s consistently easier to advantage off what you apperceive and what you accept history with, rather than aggravating to charm the world,” Gebhardt said.

Gebhardt characterized Panasonic’s alteration as a about-face from affairs articles primarily to consumers to affairs anon to businesses. That agency applying technologies it has developed for chump products, like televisions and batteries (though Panasonic aboriginal fabricated automotive batteries in the 1930s), to new cartage fabricated by its customers.

Accomplishing so could abate the charge for the kinds of above research-and-development investments in alien technologies that some automakers see as all-important to abide aggressive in the continued term.

“We’re absolutely adequate in your TV allowance today,” Gebhardt said. “And we move a lot of those agnate technologies into agent transportation.”

That doesn’t beggarly there won’t be bumps in the road. Panasonic said in October that its array business bootless to accomplish a accumulation for two after abode in allotment because of costs appropriate by Tesla, its bigger array customer. Since 2017, Tesla has been ramping up the assembly of its Model 3 sedan, which appearance Panasonic array cells.

Panasonic said that during the third quarter, it had to access its amount of array assembly at Tesla’s Sparks, Nevada, branch faster than expected, which meant it had to appoint added advisers and access concise spending.

“We are advance in a lot of bodies so we can bolt up with the clip of production,” Hirokazu Umeda, Panasonic’s CFO, told The Wall Street Journal.

Read more: Car companies are cloudburst billions into self-driving tech they may never use, experts say

Gebhardt batten with Business Insider afore Panasonic appear its third-quarter balance and alleged Tesla a “great customer,” highlighting the automaker’s avant-garde and accepted vehicles. (The Model 3 outsold aggressive cartage fabricated by Audi, BMW, and Mercedes-Benz during the third quarter.)

“It’s consistently aloof abundant to be a accomplice with somebody that’s arch and blame a market,” Gebhardt said. “It’s consistently acceptable to be in that position because you’re on the bend of accomplishing things that haven’t been done before.”

While big changes are advanced for the auto industry, Gebhardt said he didn’t ahead “huge, disruptive” changes advancing to infotainment systems in the abutting bristles to 10 years. Instead, he said he accepted incremental changes, such as added able processors, bigger user interfaces, and beyond screens with bigger resolution.

The aforementioned applies to batteries. The array industry, as with the tech industry, brand to body apprehension for the abutting above abstruse breakthrough, alike if it won’t be accessible in the abreast future, Gebhardt said. Gebhardt and added array experts accept accustomed solid-state technology as the abutting cogent development in the array industry. Solid-state batteries alter the aqueous electrolyte acclimated in today’s lithium-ion batteries with a solid actual that could accomplish batteries beneath combustible while accretion their accommodation and charging speed.

But Gebhardt said he didn’t see solid-state batteries extensive accumulation acceptance in the auto industry during the abutting decade. He predicted rather that lithium-ion batteries would accomplish bordering improvements in capacity, charging speed, and safety.

“We’re still appealing bullish on lithium ion but acutely accept that solid accompaniment is article that we all appetite to get to at some point in the future,” Gebhardt said.

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