In an acrid aberration that was absolutely predictable, YouTube’s 2018 rewind has become the best awful video on the platform.
Once a appellation captivated by Justin Bieber’s blow for “Baby,” YouTube’s anniversary attending aback at the year’s blemish moments and top creators now has added than 10 actor dislikes.
So what happened?
Aside from the actuality that the rewinds accept become beneath of a fun mashup and added of a frenetically edited car crash, YouTuber Marques Brownlee offered this abridged summary: There’s a axiological abstract amid how creators and audiences see YouTube Rewind against how YouTube sees YouTube Rewind.
Brownlee, who was featured in this year’s recap, carefully break bottomward why anybody is antisocial on the video. His capital point boils bottomward to his acceptance that YouTube started cerebration about YouTube Rewind as the absolute (and awful sanitized) advertise for advertisers.
“YouTube Rewind angry into this, like, ‘Hey, analysis out all these advertiser-friendly things to absorb your money on, all these cool apple-pie creators and these late-night appearance hosts and all these things that you appetite your ads abutting to,” Brownlee says in his video. “So, YouTube rewind in a way aloof angry into a behemothic ad for YouTube.”
Check out Brownlee’s video below:
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