HERNDON, VA–(Marketwired – May 13, 2013) –
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Audi of America today debuts a new announcement and business attack that celebrates the ancestry and spirit of the century-old cast and brings to activity the Audi tagline “Truth in Engineering.”
The tagline Truth in Engineering alludes to the Audi’s affluent ancestry of motorsport and addition — how Audi has pushed the boundaries of assemblage antagonism with the apparatus of quattro® all-wheel drive, has led aluminum anatomy engineering with the apparatus of the Audi Space Anatomy and has consistently pushed adjoin the cachet quo to bear arch addition in every agent it engineers.
The attack begins with a new 60-second television atom titled, “It Couldn’t Be Done,” which begins airing tonight on baddest primetime and cable networks nationwide. “It Couldn’t Be Done” takes admirers on a adventure through the history of Audi — from its architect August Horch through the iconic auto consumers apperceive today. The atom champions the spirit of addition and individualism, ethics that today still affect the Audi brand.
The atom appearance a account of the children’s composition “It Couldn’t Be Done” by Edgar Albert Guest. Like the poem, the ad conveys a bulletin of triumph, showcasing key moments in Audi history area the cast has pushed boundaries and revolutionized the automotive industry.
“Our new attack added defines Audi’s tagline ‘Truth in Engineering’ in a dramatic, memorable way,” said Loren Angelo, Director of Marketing, Audi of America. “The attack brings to activity Audi’s belief of bravery, such as beat quattro AWD technology over 30 years ago, allotment aluminum over the industry accepted of animate in our anatomy development, arch LED lighting innovation, and actuality the aboriginal to chase and win the 24 Hours of Le Mans with a TDI apple-pie agent engine. It’s an admiration to the spirit of addition that has fabricated Audi the award-winning cast it is today.”
The new attack additionally appearance four 15-second TV spots — “Why,” “Elements,” “LED” and “Beauty” — that advertise Audi’s accelerating performance, technology and design. The spots actualize the Audi spirit of never settling, blame adjoin the cachet quo and defying industry standards.
The TV spots were created by San Francisco-based Venables Bell & Partners.
ABOUT AUDIAudi of America, Inc. and its U.S. dealers action a abounding band of German-engineered affluence vehicles. AUDI AG is amid the best acknowledged affluence automotive brands globally. Audi was a top-performing affluence cast in Europe during 2012, and bankrupt best aggregation sales annal in the U.S. Through 2016, AUDI AG will advance about $17 billion on new products, accessories and technologies. Visit www.audiusa.com or www.audiusanews.com for added advice apropos Audi cartage and business topics.
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