A decade afterwards debuting a high-performance band to attempt with German affluence brands, Lexus is bolstering its track-focused portfolio.
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Toyota’s flush assay is reportedly planning to barrage sporty, high-horsepower versions of its admirable tourer and SUV aural the abutting few years.
Billed as the “purest announcement of the brand’s achievement potential,” Lexus debuted the F cast in 2008 to woo sports car enthusiasts, adolescent customers, and bigger spenders to the calm brand. The enthusiast calendar is tasked with advancing adjoin BMW’s M assay and Mercedes-Benz’s AMG sub-brand, as able-bodied as Audi’s S and RS and Cadillac’s V series.
Earlier this year, Lexus appear a brace of 10th ceremony editions—for its GS auto and RC coupe—to assemblage absorption in the calendar with added big-ticket and absolute models. It’s capping the cardinal of RC F 10th Ceremony Edition models awash in the U.S. at 240 units. The GS F 10th Ceremony Edition is alike rarer, with alone 100 accessible for auction in the U.S.
Currently, the 467-horsepower versions of the GS and RC are the alone models Lexus sells beneath its F badge, but the band additionally includes the LFA, the brand’s aboriginal and alone cool car. Best accepted for its Yamaha-tuned bankrupt agenda and 4.8-liter V10 engine, the 553-horsepower cool car awash for $375,000 a pop. Lexus fabricated alone 500 units during its two-year assembly run, from 2010 to 2012.
The $89,350 GS F 10th Ceremony Edition is priced at a $5,000 exceptional over the approved model. The RC F analogue starts at $80,810, about $16,000 added than the accepted version. For the added money, buyers get amateur axle headlights and Park Assist, as able-bodied as dejected carbon-fiber autogenous trim, dejected covering action seats, dejected suede accents, and matte gray paint.
A abundant pricier archetypal could be next. Automotive media in Europe and Japan appear spotting a ancestor for an F adaptation of the brand’s new LC admirable tourer assuming alley tests. The car, which assembly brainstorm could top 600 application and amount advancement of $200,000, would serve as the lineup’s flagship model. Meanwhile, Lexus hasn’t disqualified out authoritative a assembly archetypal of the luxurious, rose gold LF-1 Limitless SUV abstraction it appear at the Detroit Auto Show this year, bringing the F cast assay to the automotive industry’s fastest-growing segment.
A Lexus agent beneath to comment.
The aerial sticker prices and bound availability are advised to addition the brand’s exclusivity. Though the F cast hasn’t acquired cogent absorption adjoin its German rivals so far, the band has helped abound Lexus’ address above its acceptable chump base, said Karl Bauer, controlling administrator of Kelley Dejected Book.
“The cast is aggravating to enhance its angel as an affecting another to European affluence brands, and you can’t do that after a achievement division,” Brauer said. “These upgrades aren’t at the aforementioned akin as BMW and Mercedes’ in agreement of advancing application upgrades, but they’re a acceptable start.”
Overall, the F cast hasn’t helped allure a analytical accumulation of adolescent customers. The average age of a Lexus chump has added four years, to 62, back the F band debuted, according to AutoPacific’s New Vehicle Satisfaction Study. But the high-performance band has accustomed shoppers an another for alive and anxious affluence vehicles.
“That wasn’t the case ten years ago,” said Ed Kim, carnality admiral of industry assay at AutoPacific. “For abounding years, Lexus articles were associated with quiet, accommodating luxury. Along with that came an more banausic image.”
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