Audi of South Africa business communications administrator Chayne Brand says: “We’re committed to applying the aesthetics of Vorsprung to all mediums – actuality innovative, individualistic, non-conformist and adventuresome – including all of our communication, because we acknowledge that Vorsprung applies to both our cartage and to our drivers.
“In adjustment for a bulletin to become viral it needs to be acute and rewarding, the Audi A3 Sportback viral does this with Vorsprung.”
Within 48 hours of sending the aboriginal email, the web aperture had registered added than 650 different users. Admission to the aperture is not belted to those who accustomed the viral email; consumers can still acquisition out if they are the absolute bout and acquaintance their own claimed Vorsprung by visiting www.audi.co.za.
Another avant-garde affection of the viral attack is the e-brochure. The e-brochure provides abundant advice and blueprint for the agent in a agenda architecture that is accessible to access, accessible to cross and accessible to read.
The new Audi A3 Sportback launches in South Africa in the abutting division 2005.
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