Seven has appear it has absent the abiding rights to the V8 Supercars to free-to-air rivals Arrangement Ten, Fox Sports beach Foxtel in a five-year $241m deal.
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Live action has been accustomed as a key colonnade in rebuilding Ten by CEO Hamish McLennan, and it will see above Ten boss James Warburton, the CEO of V8 Supercars, reuinited afresh with his above employer.
The new agreement, the bigger anytime for the sport, will see $196m in banknote and $45m in announcement supplied by the broadcasters, who will authority all TV and agenda rights.
It is accepted Ten will advertisement contest alongside Fox Sports, which will additionally appearance “every minute of practice, qualifying, abutment categories and the championship races” according to bang-up Patrick Delany, while agenda rights will be captivated by Foxtel Go.
In a account Warburton said: “This is a amazing and cogent accord for our sport. It is a abundant addition to our amazing chase teams and admirers and will advance to unprecedented coverage on assorted platforms for our sport, never afore apparent on such a scale.”
Seven has captivated the rights for the accomplished seven years and said it had fabricated an action which represented “a abundant access on the current rights acceding and one which fabricated banking faculty for Seven and V8s and would accept ensured its attendance on Australia’s arch television arrangement for years to come”.
The arrangement anchored the rights for two added years in January for about $18m per season, in what The Australian claimed was a “major haircut” to the antecedent deal.
It is the third above antic authorization to be anchored by Ten aback McLennan’s appointment, with the Winter Olympics and the T20 Big Bash candid alliance already anchored as the third placed arrangement looks to animation back.
Welcoming the authorization “home” to Ten McLennan said in a statement: “V8 Supercars is an iconic Australian sport, extensive into every allotment of the country, and James Warburton and his aggregation accept big affairs to accomplish it alike stronger and better.”
“Ten is now absolutely the home of motorsport. Formula One, MotoGP and V8 Supercars will make a powerful, agitative aggregate for all our admirers and advertisers. Today’s announcement is in band with our action of advance in exceptional alive action and adding more accident TV to Ten.”
In its account Seven added: “We ambition the sport, the teams and the drivers the best. We will accord the V8s aggregate we’ve got in 2014. We accept a actual able sports band up beyond a advanced ambit of alive sports that the Australian accessible adulation to watch on Seven and this bearings will accordingly advance to added opportunities and we will be actual accessible for them.”
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