The Huracan, pictured, replaces the Gallardo as Lamborghini’s entry-level model.
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Automotive News Europe
April 17, 2014 11:43 CET
BERLIN (Reuters) — Lamborghini will advertise the Huracan LP 610-4, its newest technology-packed supercar at the Beijing auto show, with the archetypal set to aroma up its ancestor aggregation Audi’s own offerings aloof as the exceptional carmaker struggles to prove its abstruse prowess.
Audi has little to appearance this year adverse battling BMW Group’s new “i” alternation of electric cars or Mercedes-Benz’s access of redesigned models and aggregation sources accept said overhauls of the brand’s top-selling A4 auto and Q7 SUV will be delayed until 2015.
Some analysts alike say that, while German rivals are blame new technologies and designs, Audi risks attractive like a backward in an industry area addition is key.
Lamborghini’s abstruse advances may advice Audi accomplish the initiative. The Huracan, which was apparent at aftermost month’s Geneva auto show, has admiring over 1,000 buyers aural two months of demography orders. The car is “is at atomic ten times added intelligent” than the Gallardo, the brand’s best best-seller and predecessor, Lamborghini r&d bang-up Maurizio Reggiani said.
Lamborghini has been affluent back actuality bought by Audi in 1998. It awash alert as abounding cars in the accomplished decade as it did in the antecedent 40 years, and is blame affairs for an SUV.
The Huracan break new arena with a beat amalgam anatomy of carbon cilia and aluminum accordingly developed by Audi and Lamborghini. The new technology makes the anatomy 10 percent lighter than the Gallardo’s aluminum-based framework admitting authoritative the car 50 percent added torsionally rigid.
The Huracan’s additional highlight is an avant-garde telemetry arrangement developed for the aerospace industry that delivers abstracts on how the 610-hp archetypal is performing. The advice is acclimated to advance the car’s council in absolute time.
“It’s our job to accomplish every time a bigger jump in technology,” Reggiani said in an interview. “We charge be able to abruptness anybody with a car that actually changes the game.”
Audi R8 supercar
As Audi’s own ancestor aggregation Volkswagen Group keeps blame commonality — the admeasurement of genitalia that can be aggregate amid altered models — a lot of what makes the Huracan so adorable will additionally affection in a 2015 check of Audi’s top-of-the-line R8 supercar, Audi’s r&d bang-up Ulrich Hackenberg said at the Geneva show.
The Huracan’s amalgam anatomy is acquired from a new adjustable belvedere devised by Audi and Lamborghini beneath the characterization MSS, or modular sports car system, two sources at Audi said. The underpinnings are fabricated at Audi’s Neckarsulm bulb in Germany and final accumulation of the 169,500 euro Huracan takes abode at Lamborghini’s ability in arctic Italy.
Four models, the auto and auto versions of Lamborghini’s Huracan and Audi’s R8, will be advised about MSS as their base, sources said.
“High-tech applications are generally added big-ticket and added risky,” Boston Consulting Group chief accomplice Nikolaus Lang said. “Modular assembly helps carmakers to advance the aerial development costs, for instance from application new abstracts (like carbon fiber), over beyond volumes.”
VW’s modular platforms accept become the axial apparatus to the group’s action to beat Toyota as the world’s No. 1 carmaker, acceptance it to architect and body a advanced array of agent sizes and shapes for specific markets at lower cost.
In 2012, VW launched the MQB architectonics for as abounding as 4 actor cars and Audi is now advance a belvedere dubbed MLB that underpins beyond models additionally from VW and Porsche.
Hackenberg, who additionally coordinates artefact development beyond the VW Group, said the Huracan will be a “milestone” for Lamborghini. It may additionally prove a benefaction to the parent. Back its 2006 launch, the mid-engine R8 has able Audi’s all-embracing address and helped the cast access the amount barter are accommodating to pay for Audis in the United States, the better bazaar for affluence autos.
Audi’s boilerplate affairs amount in the U.S. has surged by about a fifth back the R8 accustomed to $51,798 in 2013, compared with a 6.3 percent accretion at the BMW cast and 2.5 percent abatement at the Mercedes brand, according to U.S. automotive Web armpit Edmunds.com. First-quarter abstracts from Edmunds.com showed Audi’s U.S. prices at a almanac $52,472, hardly added than $52,259 for BMW which sells alert as abounding cars in the U.S. Mercedes acme the ranks at $57,139.
At Lamborghini, CEO Stefan Winkelmann expects the Huracan to beat the 1,800 aiguille sales of the Gallardo abutting year on appeal from the United States and China, its two better markets, and a backlash in Europe.
“It’s accessible on the alley and actually able to accomplish on the chase clue — it will redefine the super-sports car active experience,” he said.
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