SEOUL, Nov. 26 (Yonhap) — Lamborghini and added adopted supercar makers are ramping up efforts to tap the fast-growing South Korean bazaar by actualization new models, industry sources said Monday.
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Italian supercar cast Lamborghini afresh captivated a Lamborghini Day accident in Seoul to allotment its cast vision, action and affairs with journalists and customers. It was Lamborghini’s countdown accident in South Korea and the carmaker affairs to authority it annually.
At the event, Lamborghini apparent its cool SUV Urus and Aventador SVJ, the fastest Aventador yet, in South Korea
The two models, whose starting prices angle at 200 actor won (US$177,000) and 600 actor won, respectively, are slated to hit the South Korean bazaar during the aboriginal bisected of abutting year.
Maserati of Italy was set to cycle out its Levante GTS SUV in South Korea, the accomplished end of its Levante archetypal that accounts for about 40 percent of its sales in South Korea.
British supercar maker McLaren is slated to admission its handmade 600LT, the new acme of its Sport Series range, in South Korea on Dec. 13 in a bid to tap the bounded market.
Supercar sales accept been growing at a fast clip in South Korea in contempo years.
According to the Korea Automobile Importers and Distributors Association (KAIDA), Maserati awash an estimated 1,400 units in South Korea in the aboriginal 10 months of this year, compared with 2,000 aftermost year and 1,300 in 2016.
Lamborghini awash 24 units actuality in 2018, up from 20 cartage in 2015 and four in 2015. Bentley awash 215 units during the January-October period, up 16 percent from a year earlier.
Sales of Rolls-Royce stood at 97 units during the 10-month period, up from 86 aftermost year, with the full-year amount accepted to beat the 100 mark.
“The South Korean bazaar for supercars has abundant advance abeyant as it is continuing to expand,” an industry antecedent said. “South Korea is one of the markets that adopted supercar brands are advantageous abutting attention.”
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