Audi architect August Horch, at the caster of the Audi Type C, finishes the Austrian Alpine Run.
Audi Logo Meaning and History | audi car logo meaning
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In 1899, Horch, the 31-year-old arch of the motor agent administration at Karl Benz’s close in Mannheim, addled out on his own and founded A. Horch & Cie. Motorwagen Werke.
A decade later, afterwards a altercation with his partners, Horch larboard the aggregation and launched a new automaker in Zwickau, Germany.
But what to alarm the new company? With Horch (meaning “listen” or “hearken” in German) already taken as a barter name, he chose its Latin adaptation for his aggregation one aeon ago: Audi.
Within a few years, Horch fabricated the Audi name able-bodied accepted in Europe. Audi’s victories in the Austrian Alpine Rally from 1911 to 1914 bolstered the brand. The Audi Type C 14 was abnormally acknowledged and became accepted as the “Alpine Conqueror.”
In 1914, Audi Automobilwerke GmbH went public, and the new Audi Werke AG alien the aboriginal left-hand-drive car in Germany in 1921, the 50-hp Audi 14 Type K.
The Type M, with a six-cylinder engine, followed in 1923, and the Audi Imperator, the aboriginal Audi car powered by an eight-cylinder engine, was alien in 1927.
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A Dane, Joergen Skafte Rasmussen, the buyer of the Zschopauer MotorenWerke, acquired a majority pale in Audi in 1928 and bankrupt the close into his own company.
A year later, with the auto industry in peril, the Saxon State Bank pushed for a merger. In June 1932, Audi, Horch and the Zschopauer MotorenWerke alloyed into the Auto Union AG. Later, the Wanderer Werke’s automotive analysis fabricated it a foursome. The new aggregation was based in Chemnitz.
The new firm’s four-ring logo represents Audi to this day, emblematic anniversary of the four companies of the Auto Union: Audi, Horch, Zschopauer and Wanderer.
One articulation was allotted to anniversary brand. Upmarket mid-sized cars were assigned to Audi.
“The adolescent aggregation managed to ascend to the additional atom amid German automakers with a acute accessory action in development, production, business and sales,” said Rupert Stadler, the accepted CEO of Audi AG.
World War II concluded Audi’s run of success. The aftermost Audi archetypal formed off the band in April 1940. Afterwards the war, Auto Union was confiscated and its factories were dismantled. But the controlling agents was brought to Bavaria to run an Auto Union backup genitalia annex set up at Ingolstadt in backward 1945. Auto Union GmbH acquired from the genitalia depot.
Wanted: A able partner
In 1964, Volkswagen bought ascendancy of Auto Union from Daimler. A year afterwards the F104 model, with a four-stroke engine, accomplished the market. A new era appropriate a new artefact name, and the accommodation was fabricated to accompany aback “Audi.” The new model, alleged the Audi 72, was congenital until 1972.
With the afterwards success of the aboriginal Audi 100, Auto Union’s ability was assured. But the aeon of mergers wasn’t over. VW alloyed Auto Union and NSU of Neckarsulm, Germany, in 1969, basic Audi NSU Auto Union AG.
The Audi cast name was accepting all-around absorption in the backward 1970s and aboriginal 1980s, and the aggregation was accessible for yet addition new moniker. In 1985, the aggregation was renamed artlessly Audi AG.
So the name of August Horch, who died in 1951, would alive on. Kind of.
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