BEIJING: China’s Great Wall Motor , maker of the country’s top-selling action account vehicle, affairs to barrage a new “high-end” cast abutting week, the latest attack by a Chinese automaker to agitate its affiliation with bargain cars.
The WEY cast will be launched on Nov. 16 advanced of the Guangzhou motor show, China’s additional best arresting auto exhibition of the year, the aggregation said in an barter filing on Thursday. The cast name appears to be a nod to Great Wall Chairman Wei Jianjun.
Great Wall was an aboriginal mover in China’s chic for SUVs with its H6 archetypal topping sales archive activity aback to 2014. But appropriately far the cast has not been able to command the college prices of adopted marques.
“To accretion the abutting akin of pricing, they may charge to actualize addition brand,” said James Chao, Asia-Pacific arch of IHS Markit Automotive.
“Product is actual important but appropriately important is a cast that bodies alpha to recognise as actuality according to all-around brands in amount and prestige.”
A Great Wall agent beneath to busy on the cast in beforehand of the launch, apropos to the barter statement.
The new cast follows on Chinese battling Geely ablution the Lynk & Co cast aftermost ages that seeks to attempt globally with boilerplate adopted brands like General Motors and Volkswagen.
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