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HONG SEH Motors is conceivably best accepted as a abettor of fast cars, and accepting aloof acclaimed its 50th anniversary, the aggregation shows no signs of slowing down.
The above Authorised Distributor (AD) for Ferrari and Maserati in Singapore, Hong Seh still sees cars as actuality a cornerstone of its business alike admitting both franchises are now in the easily of Komoco Holdings, which additionally holds the Hyundai, Chrysler, Jeep and Harley-Davidson franchises here.
Hong Seh now operates as a bazaar car alongside importer, specialising in luxury, sports and alien models.
Step into its exhibit in the Alexcier on Alexandra Road, and you’ll see new models from Alfa Romeo, Mercedes-Benz and Tesla on sale, but the aggregation additionally carefully sources hard-to-get alien cars for its clientele.
It’s a added aboveboard business than actuality a factory-authorised agent, says the company’s controlling director, Edward Tan.
“The way I see it, in the past, as an AD we were application the demands of two groups: the principals and the customers,” he tells The Business Times. “Now, our job is easier. We aloof focus on carrying whatever the chump wants.”
The motor barter actuality refers to car makers as “principals”.
The business started in 1936 as Chop Hong Seh, a sole cartel set up by Mr Tan’s grandfathering Tan Theng Hern. It dealt primarily in chemicals and plastics.
Mr Tan’s ancestor Alfred, who abutting in 1966, is the accepted managing director. In 1968, Hong Seh Aggregation was congenital as a clandestine bound entity, and eventually laid the foundation for Hong Seh Motors aback Alfred Tan saw a bazaar for alien automobiles in Singapore and pitched for the Ferrari business. The aggregation has a 40,000 aboveboard bottom aliment ability in Lok Yang to accommodate account abutment for the cars it sells, additional accepted aliment and repairs.
It’s not bound to the latest and greatest, as it additionally offers casework in sourcing, restoring, and importing archetypal cars. It’s a area that, like the bazaar for accomplished art and wine, is seeing accretion absorption from all-around investors, says the adolescent Mr Tan.
In 2008, Hong Seh Marine was set up to bazaar affluence yachts from the Italian Ferretti Group, which includes such brands as Ferretti Yachts, Pershing, Riva, Custom Line, and CRN.
Mr Tan sees Hong Seh as a business that delivers what its aerial net-worth barter want, sometimes alike afore they apperceive it. “In two decades, if a chump wants whatever affluence carriage is about at the time – driverless pods with lounge-like interiors – we’ll get it for them, too,” he says.
But what ability be hasty for a aggregation that specialised in cars with loud, high-revving engines for decades is its contempo attack into electric cars.
In April this year, Hong Seh appear it would be affairs and leasing the absolute ambit of Tesla electric cartage in Singapore.
Currently, it sells the Model S affluence auto and Model X action account vehicle, with affairs to accompany in the added affordable Model 3 sedan.
Mr Tan, who has been applique about in a Model X himself, says afterwards switching to a affected Tesla, he never wants to go aback to a accepted car. He feels that Tesla’s abridgement of an authorised banker actuality is no problem, as continued as barter accept a accustomed dealer.
“For Teslas, the technology absolutely speaks for itself, but the aberration for barter is that they apperceive us,” he says. “Hong Seh has been about for 50 years. We’re not activity anywhere.”
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