LOS ANGELES – The attic of the sprawling Los Angeles Auto Show is abounding with adorned cartage assuming off their ultra-flashy, advanced infotainment systems, with behemothic screens that drivers absolutely shouldn’t be attractive at while driving.
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(But appear on, you apperceive they do.)
Inside the car, “it makes added faculty to use voice,” says Ned Curic, the vice-president of Amazon’s Alexa Auto division. “You appetite to accumulate your calmly on the caster and eyes on the road, so using your articulation makes added sense.”
To that end, Amazon is looking to accompany to accompany the Alexa claimed abettor to autos to advice drivers with important accoutrement like mapping and music aeronautics and to advice acquisition the abutting gas base and the like.
Curic came to the Auto Show this anniversary to accomplish a angle to automakers and third-party vendors.
Ned Curic, who runs Amazon’s Alexa Auto division, at the L.A. Auto Show (Photo: Jefferson Graham)
He’s not alone. Apple, via its CarPlay system, and Google, with Android Auto, accept been targeting the advantageous car bazaar for several years, with the appearance accessible as allotment of addition bales at the time of car purchases or as stand-alone accessories on auction (for about $250-$500, additional installation) at auto and electronics shops.
Amazon will accept its own, non-visual accessory for the car, Echo Auto, accessible in 2019. It currently sells for $24.99 as a pre-order now, but will be bumped up to $49.99 back it launches. At his presentation, Curic showed slides of car hacks Amazon apparent online, area car owners brought the access level, bunched Echo Dot apostle into the car, absorbed it up to the cigarette lighter for power, acclimated the internet arresting from their smartphones and got Alexa arena music and alms information.
“We accomplished there was article there,” he said, and got to assignment on its own device.
The end ambition is to accept manufacturers bury Alexa into the birr entertainment, so that it’s absolutely seamless, he said.
“Connected to a smartphone is one way,” he says. “Our approaching is all about accepting Alexa anchored anon into the car, so you don’t accept to buy a device. It’s there, it’s integrated, you don’t accept to do much, aloof appoint with Alexa.”
Audi has a new electric car for 2019, the ($75,000) e-tron, that will do aloof that, and BMW will add Alexa functionality to all new BMWs produced from March 2018 on alpha abutting year.
Curic hopes to accomplish added announcements in January at the Consumer Electronics Show in Las Vegas.
Meanwhile, there are several stand-alone articles that currently accompany Alexa into the car after hacks. They include:
Now you can accompany Alexa with you on the road! (Photo: Anker ROAV)
• Roav Smartcharge F2: Touts the adeptness to allegation your buzz and use it to accompany hands-free buzz calling and ball into the car, via Alexa. It plugs into the cigarette lighter for power and has two USB ports for phones to accompany you music and Alexa commands. But accomplished book alert: The Amazon advertisement for the $26.74 assemblage addendum that it won’t assignment with several models by Audi, Honda, Toyota, Dodge, VW, Hyundai, Mazda and Nissan.
The Speak is baby abundant that it doesn’t arrest the driver’s band of sight—which can’t be said for a buzz or standalone GPS touchscreen. (Photo: Reviewed.com / Dan Roth)
• Garmin Speak is a $49.99 accessory that rests on the windshield and connects to the smartphone and the Garmin Speak app. The app directs Alexa to affix to music casework like Pandora, action aeronautics through Garmin maps and acclimate information.
• Muse Auto Alexa Articulation Abettor is a agnate $49.99 accessory that connects to your smartphone to accompany in Alexa commands.
James McQuivey, an analyst with Forrester Research, says Amazon is in for a claiming accepting to automakers, back Apple and Google accept been at it for so long, and accompany article to table – smartphone accessories they accomplish that can be calmly affiliated to the car to affix to the ball systems.
“Amazon doesn’t accept that,” he says.
The bigger question, he says, is which claimed abettor consumers would appetite to alive with in the car – Siri, Google Abettor or Alexa.
While Apple says Siri is the best acclimated claimed assistant, bearing over 1 billion circadian queries, “Alexa assault Siri abroad in agreement of account spent,” he says. “Fewer bodies use Alexa, but they absorb added time with it.”
Follow USA TODAY’s Jefferson Graham (@jeffersongraham) on Twitter, Instagram and YouTube.
Read or Share this story: https://www.usatoday.com/story/tech/talkingtech/2018/11/29/amazon-wants-get-alexa-into-your-car/2139120002/
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