When it comes to establishing the abutting bearing of the auto industry, it’s activity to amount money — a lot of it, in fact. And that’s absolutely the affectionate of money Audi is accessible to spend.
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Audi appear Tuesday that it intends to absorb some 14 billion euro (about $16 billion) on the approaching by 2023. That’ll awning investments in electrification, mobility, digitalization and autonomy. The money won’t aloof awning products. It will additionally awning architectonics up the factories and bodies that will be in allegation of putting aggregate together.
On the electrification front, Audi intends to action 20 altered electrified models, about bisected of which will be offered as authentic battery-electric vehicles, and it all starts with the E-Tron SUV. Some of that money will be committed to Audi’s new PPE electric agent architecture, which it’s developing accordingly with Porsche.
If the E-Tron GT is any indication, that $16 billion will go to acceptable use.
As for digitalization, that refers to advocacy its affiliated services, such as over-the-air updates that can add appearance the car didn’t leave the branch with. On the freedom front, it already has Traffic Jam Pilot, which is the aboriginal arrangement on a assembly car to use a lidar sensor. Sadly, a accomplished host of authoritative and added issues will anticipate it from advancing to the US for now, but that could change if legislation acquiescent to the tech is passed. The aggregation didn’t action abounding capacity about its efforts abroad in the advancement space, but allowance are those announcements will appear in time. After all, not aggregate Audi’s advance in is accessible to be apparent off yet.
“This planning annular bears a bright signature: We are demography a actual analytical access to electric advancement and will be abundant added focused in future,” said Bram Schot, acting lath administrator at Audi, in a statement. “We are consistently prioritizing our assets for future-oriented articles and casework that are awful adorable and accordant to the market.”
That $16 billion will awning a little over one third of Audi’s absolute expenditures over the abutting bristles years. Simultaneously, the aggregation is alive on its Audi Transformation Plan, which seeks to abate complication and attenuated the company’s focus to things that are accordant to the future. To that end, Audi has already fabricated some changes that it expects will accomplish about $1.1 billion in 2018 alone.
Audi E-Tron: Learn all about Audi’s aboriginal battery-electric EV.
Audi E-Tron GT Concept: Aloof delay until you see this thing.
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