April 14 2008
Nielsen Online has been called by the Italian Joint Industry Committee ‘Audiweb’ as the provider for its arrangement to adviser agenda media in the country.
The purpose of Audiweb, which is composed of the key associations and stakeholders operating in the Italian agenda marketplace, is to bear an chip online media altitude and planning arrangement to publishers, announcement agencies and advertisers. The Nielsen acceding includes:
Enrico Gasperini, President of Audiweb, says Nielsen’s ability has already ‘played an affecting role in defining this avant-garde arrangement for the Italian market’. He adds: ‘In an industry that requires authentic altitude to abutment advance and innovation, Audiweb and Nielsen can now accommodate the bazaar with the abstracts and accoutrement all-important to abutment these goals.’
Online announcement in Italy grew 39% in 2007, to 680 actor Euros, according to the Italian Interactive Announcement Bureau, which forecasts added advance to one billion Euros in 2008.
Nielsen Online measures and analyses online audiences, advertising, video, consumer-generated media, chat of mouth, business and customer behavior, and includes accessories ahead marketed beneath the Nielsen//NetRatings and Nielsen BuzzMetrics brands. Web sites: www.nielsen-online.com and www.audiweb.it .
All accessories 2006-18 accounting and edited by Mel Crowther and/or Nick Thomas.
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