Mercedes is entering catchy area for a high-end automaker. “Affordable luxury” is an adumbration and it can be difficult to administer the inherent contradiction. Almost bargain affluence cars like this accept awash able-bodied for Mercedes and competitors like BMW and Audi. But, in agreement of the acquaintance they provide, they don’t consistently lived up the expectations created by the brands’ added big-ticket products.
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The Mercedes-Benz CLA, for instance, which already sells in almost the aforementioned amount ambit as the A-Class, has amid the everyman buyer achievement ratings of any car in Consumer Reports’ surveys.
“Most boilerplate sedans, let abandoned a archetypal Mercedes-Benz, bear a bigger acquaintance than the CLA,” Consumer Reports states in its online review.
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Mercedes (DMLRY) has offered an A-Class in Europe for a continued time but that car, accessible as a hatchback, wasn’t advised appropriate for the American market, admiral say. The new A-Class auto shares abundant of its engineering with the CLA, but it charcoal to be apparent if the new car delivers a bigger active experience. As accepted back a car has aloof been unveiled, Mercedes has not yet offered analysis drives.
One affair the new A-Class acutely offers is avant-garde technology. Mercedes is introducing a user interface alleged MBUX, which includes a touchscreen — a aboriginal in a Mercedes-Benz — as able-bodied as a adult articulation command arrangement that responds to a array of accustomed phrases. For instance, a disciplinarian can say “Hey, Mercedes, I’m cold,” and the car will automatically about-face up the heat.
This a breach from Mercedes’ attitude in which new technologies are usually alien aboriginal on the actual big-ticket S-Class auto again formed out in progressively beneath big-ticket cars.
The exoteric of the A-Class looks beautiful in a added cocked and bourgeois way than the CLA, and the autogenous looks abundant nicer and added interesting. A freestanding awning stretches aloft the larboard two-thirds of the dashboard. On one side, it displays entertainment, buzz and added accessory controls. On the larboard side, in advanced of the driver, it shows a digitally rendered barometer cluster. There’s allowance beneath the awning for big, annular backlit air vents and there are curve of emphasis lighting throughout the cabin.
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The aboriginal cars that will access at US dealers after this year, alleged the A220, will be powered by a turbocharged 4-cylinder agent bearing up to 188 horsepower.
Cars like the CLA and A-Class are important for Mercedes because they accompany new barter into the brand. Bisected to two-thirds of CLA buyers had never endemic a Mercedes-Benz before. Similar numbers can logically be accepted for the new A-Class sedan.
Inexperience with affluence car buying could be one acumen for the low buyer achievement ratings, said Bernie Glaser, administrator of artefact administration for Mercedes-Benz USA. Barter can accept unrealistic expectations based on acquaintance with Mercedes models costing far more. Also, if they’ve alone endemic non-luxury cars before, they may be extemporaneous for the almost aerial amount of account for a European affluence car.
In the end, at atomic bisected of all A-Class buyers are accepted to become loyal Mercedes customers. Mercedes is acquisitive their if their aboriginal aftertaste of affluence is acceptable enough, that the amount will be alike higher.
CNNMoney (Brooklyn) Aboriginal appear July 26, 2018: 3:20 PM ET
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