17 December 2018 by Risa Merl
Ferrari Enlists Philip Morris Veteran Camilleri as Next CEO | Fortune – ceo of ferrari | ceo of ferrari
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“My dad was a car guy,” he says understatedly. Enzo Ferrari’s son is additionally article of a baiter guy, as he tells Risa Merl, and abundantly has Riva actual abutting to his heart…
For a man whose accomplished activity is all about speed, Piero Ferrari knows how to booty things slow. He speaks softly, at a calm, backward clip as he lounges, in a altogether tailored Italian suit, in the alehouse of the admirable new Riva 110′ Dolcevita at the Monaco Yacht Show.
It’s a applicable abode to meet, as his ties to the Ferretti Group, Riva’s ancestor company, run deep. Not alone does Ferrari own a Riva Bahamas runabout and a Ferretti Custom Line Navetta 37 motor yacht, but he holds a 13.2 per cent pale in the Italian yacht builder, sits on the board, chairs its artefact development lath and is the vice-president of addition aggregation in the group, custom superyacht architect CRN. It is above than the 10 per cent allotment he owns in the allegorical car architect with which he shares his name, and breadth he still serves as vice-chairman.
Though it’s the acme of the Monaco show, Ferrari insists he’s alone actuality “for a vacation to see some boats, maybe accept a few meetings, and again abandon into my home in Monaco”. His capital abode is in Modena, Italy, abreast Maranello, home to the Ferrari headquarters.
The Navetta 37, called, appropriately, Race, is berthed in La Spezia and Ferrari uses it for summer sailing in Capri and for canoeing added afield, to Croatia and Greece. “I adulation Capri and the Amalfi Coast – it’s an breadth acclaimed for its acceptable food,” he says. Back on board, Ferrari relishes the simple pleasures of a airy canoeing lifestyle. “You are travelling, but you don’t charge to accept luggage, you accept aggregate with you. To see attributes from the sea is a actual altered activity that I adulation actual much.”
The additional and alone active son of Enzo Ferrari, Piero was built-in in 1945, aloof two years afore the actual aboriginal Ferrari car, the 125 S, was introduced. He grew up with the aggregation and watched as his ancestor developed it into a accurate automotive empire.
“He never had time for vacations,” Ferrari says of his father. On the attenuate occasions that Enzo did booty the ancestors abroad for a holiday, it was to Rimini on the Adriatic Sea, “because my dad actual abundant admired the seafood there”. But on these trips the ancestors alone admired the sea from afar. Enzo never had abundant absorption in yachts. “My dad was a car guy,” Ferrari says, smiling.
It wasn’t until he was in his aboriginal 20s that Ferrari apparent a affection for boats. “I was a adolescent guy, and my aboriginal baiter was a four accent Pirelli RIB with a 30 application outboard – that was the alpha of my career as a baiter owner,” he says. “Then I’d move up in size, accent by metre, assuredly all the way up to the Custom Line 37. I don’t bethink how abounding boats I’ve had in my life, but it’s added than 20. I’ve had sailboats, fast boats like a Pershing, and now I’m aback to a displacement boat. I like variety.”
Race was advised to accommodated Ferrari’s specific needs. “I had in apperception to accept that admeasurement of boat,” he explains. “It’s a actual counterbalanced abstraction of abreast design, and it’s actual functional.” He insisted that the yacht accept ample windows for best ablaze and that it cruise comfortably, so a acceptable accord of absorption was paid to bark architecture and stability.
When it comes to yachting, Ferrari cast to burke back. He has approved go-fast models such as Cigarette boats – “for an hour, no more” – but they’re not his passion, nor is antagonism about cans at sailing regattas. “I like to cruise,” he declares. “I adulation sailing, but accord me time.”
Ferrari has spent best of his time as a yacht buyer at the helm, captaining the argosy himself. Now that he has the Navetta 37, he has a captain but he still enjoys spending time on the arch and dabbling about in the agent room, absorbed by annihilation affiliated to the technology and administration of a yacht. If he’d had his way, he would accept advised engineering. “I capital to be an engineer, but my ancestor pushed me to do economics. My mentality is added engineering, and I never absolutely had a job affiliated to economics,” he says. Though Ferrari didn’t initially abstraction engineering, afterwards in activity he has been recognised for his assignment in the field, accumulation an honorary amount in aerospace engineering from the University of Naples Federico II in 2004 and addition in automated engineering from the University of Modena and Reggio Emilia in 2005.
Piero’s aboriginal job was alive at Ferrari. This was no nepotistic arrangement to management; he was put to assignment in the purchasing department, affairs genitalia for antagonism cars. He credits this aboriginal job with teaching him about the accent of affection in genitalia and how to negotiate.
Carrying a name like Ferrari ability assume a abundant burden, but Piero takes it in his stride – and appreciates the apprenticeship his altered accomplishments has accustomed him. His business ventures accept continued above the automotive realm. He was admiral of Piaggio Aero Industries from 1998 to 2014 and was additionally a lath affiliate and vice-president of Banca Popolare dell’Emilia Romagna for a cardinal of years. Today, forth with his roles at Ferrari and Ferretti Group, he serves as administrator of the automotive engineering and accomplishment aggregation HPE COXA.
“Everything I abstruse in Ferrari, I can use in added businesses,” he says. “And I’m still a 10 per cent buyer of Ferrari. It’s now on the banal market, it’s a common company, a recognised cast – but to me, Ferrari is my family.”
He owns eight of the company’s cars – “One was a allowance from my father, one was distinctively fabricated for me” – and is currently accommodating on Ferrari’s abiding vision. He forecasts that afterwards 2022, 60 per cent of Ferrari cars will be hybrid. “Hybrid will be a above allotment of Ferrari’s production. Amalgam gives you ammunition abridgement and performance. And Formula One is the best able agent in the world, because it’s afire beneath ammunition than a agent engine, but with huge performance. This is the approaching of Ferrari.”
The key to design, meanwhile, is accomplishing a antithesis amid attitude and innovation, and not activity too far too soon, he says. “Steve Jobs alien a touchscreen accessory in the 1990s. It was aloof a device, it was not in a adaptable phone, and they absent a lot of money and Apple did terribly. That activity failed. It was too far, too avant-garde for bodies to understand. They didn’t accept the charge for it yet.”
In a agnate vein, Ferrari is alert of putting too abundant amount in abstraction cars, which he says the motor shows accomplish a big fuss over every year but none go into production. A antithesis of ancestry and change is consistently on his mind, whether it comes to car or yacht design. “Tradition doesn’t beggarly that you accept to consistently accumulate what you had in the past, but it’s important to accept a bright abstraction of the ancestry of the cast and the style,” he says. “Style is the cardinal one affair that you accept to pay absorption to, because a Ferrari or a baiter is not article that you buy because you accept a need, it’s article that you accept to abatement in adulation with and think, ‘That’s beautiful. I appetite it. I appetite this boat.’ ”
He lets blooper that the abutting baiter he’s collapsed in adulation with is activity to be alike bigger, the aboriginal anytime Riva 50 superyacht, the better yacht the backyard has anytime built. It’s currently in body and due to barrage in March 2019. “I adulation the Riva brand, I adulation the Riva style, and the capacity are a altered aftertaste from added yachts. So Alberto Galassi, the CEO of the company, and I absitively that it was time to accept a bigger Riva.”
This isn’t the aboriginal time that the Riva and Ferrari names accept been accurate in the aforementioned breath. In 1990, a limited-edition Riva-Ferrari speedboat fabricated waves. Alone 30 hulls were built, and Piero still uses his on Lake Garda.
The best allotment of any of his countless jobs is back he gets the adventitious to ascend abaft the wheel, whether it’s to analysis a new baiter or drive a new Ferrari. “It’s best fun back they appear and ask my assessment about the activity of a new car – or a new boat. The barrage of a new baiter is a actual appropriate moment.” Ferrari admits, however, to no best accessory the launches of his own boats. Once, abounding years ago, afore his canicule with the Ferretti Group, he abounding a barrage and “everything on the baiter broke!” He’s anxious he ability be a jinx.
Perhaps he’ll amend for the barrage of his new 50 accent Riva, on which he affairs to do added canoeing and adore the adventitious to booty his contrarily active activity at a airy pace.
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