Pre-owned cars accept a ‘poor’ accuracy in India, and Big Boy Toyz is attractive to change that, assuming appealing abundant anyone can own a Bentley, Cadillac, Ferrari, or alike footfall into James Bond’s shoes and pedal an Aston Martin.
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Startup: Big Boy Toyz
Founder: Jatin Ahuja
Year it was founded: 2009
Problem it solves: Authoritative affluence cars attainable to added sections of the society
Funding raised: Angel funding
Based out of: Gurgaon
Childhood passions generally accommodate accession stamps and authoritative origami cranes, but Jatin Ahuja was no accustomed child. With a affection for cars, he took an abstraction abutting to his affection back back he was in sixth cast and at 17, adapted it into a business venture.
Jatin counts cricketer Rohit Sharma amid his clients
Jatin calls his aggregation ‘Big Boy Toyz’ – a name he had absitively aloft back he was 12 – and refurbishes and resells pre-owned high-end affluence cars. His big breach came with a Mercedes S class, which he bought at age 17, refurbished and awash for a handsome profit.
Born to a accountant accountant father, Jatin advised automated engineering and has an MBA from Delhi University. He acid his abilities at refurbishing cars alike as he acicular his business acumen. With an antecedent borrowing of Rs 70,000 from his father, he started a baby flat in Delhi in 2009, which has now developed into a one-stop destination for pre-owned affluence cars, with a aggregation backbone of 150. Joking about it, he says,
“My wife generally says I am a mechanic, afterwards all.”
Back in the day back dealers of exceptional cars were afraid to adventure into the Indian market, Jatin took a bound of faith, axis it into a business that has thrived over the years.
He started with analysis and the background on the affairs of the auto industry, which fetched him the contacts he needed. Back 2009, Big Boy Toyz has catered to over 12,000 barter broadcast beyond above cities beyond India. Lately, Hyderabad and Bengaluru accept emerged as high-volume markets, area barter are again affairs cars.
The now 32-year-old takes pride in not authoritative a distinct algid alarm to allure a customer. “I don’t chase a advance strategy, I consistently accept a cull strategy. We acquaint on ample calibration and bodies access us to buy cars,” Jatin says.
While on the ambience of account chump satisfaction, Jatin said any Big Boy Toyz car goes through a accurate 151-point analysis account afore actuality put for sale. Also, a car that has run added than 20,000 kilometres, and is bogus afore 2015 is not shortlisted. Also, to be a allotment of the company’ inventory, a car charge be accident-free and after any litigation.
Jatin hand-picks mechanics for his company, and ensures they appear with years of acquaintance back it comes to acclimation affluence cars, because the aggregation alone deals with high-end cars. Big Boy Toyz has 20 chief mechanics, and is attractive to apply addition 30 inferior mechanics.
Jatin’s admirers accommodate abounding acclaimed personalities, including amateur Neha Dhupia
Jatin verifies anniversary car’s allowance history, account history, RTO records, and contour of the chump afore purchasing a car from a client. Owing to these accepted checks, articulate publicity has become a affair for Big Boy Toyz.
When he started off, Jatin alien a few cars from Japan, the UK, the US and Dubai. However, these came with ample acceptation assignment costs, forth with taxes for registration, RTO and insurance. This took up the amount of anniversary car, alike as Jatin kept alone a baby allowance to acquiesce him to accomplish a baby profit.
Speaking with YourStory, Jatin said.
“In 2007, I floated Magus Cars Ltd, a aggregation that was into importing exceptional affluence cars in India. Afterwards a point, I was importing added cars than the ancestor companies themselves. Big Boy Toyz has been growing at a amount of 30-40 percent year-on-year, for the aftermost bristles years with a about-face of about Rs 250 crore in 2017.”
Big Boy Toyz claims to be the better pre-owned car banker in India, and has accustomed acceptance as actuality amid the best able car dealers in Asia by CMO Asia, Singapore.
With over 180 cars of all brands beneath one roof, and a exhibit admeasurement of 36,000 aboveboard feet, every chump that Big Boy Toyz has fabricated over the aftermost 15 years is still a customer.
At Big Boy Toyz, affluence cars are acquiescently refurbished to be resold
Talking about the appeal in specific models, BMW cars accept been all time accomplished sellers, but cars like Lamborghini Gallardo, Aventador, Bentley GT/GTC, Ambit Rovers are additionally in abundant demand, Jatin says.
“I drive a Ambit Rover Autobiography Supercharged. I adore the Rolls Royce Phantom and I plan to accept one in my barn actual soon,” he says.
India has abutting to 2.5 lakh millionaires, and exceptional cars accept “come to become a utility, and not a affluence anymore”, he says. This industry was unorganised back Jatin entered the market, and so he faced challenges advancing from the ambiguous taxes and regulations, administering the industry. In agreement of competition, Jatin says majority of it comes from pre-owned car capacity of authorised dealers. Jatin says,
“We accept that antagonism makes you stronger and increases the admeasurement of the cake. Negative accuracy of the used-car industry has been a above claiming which BBT has auspiciously managed to overcome.”
Original dealers of Audi (Audi Approved) and BMW accept their own pre-owned car showrooms, which attempt with Big Boy Toyz, while an audacious Jatin hopes to accomplish his mark through arduous adamantine assignment and carrying categorical quality.
With the appraisement ambit amid Rs 50 lakh and Rs 3.5 crore, Big Boy Toyz counts bodies like Virat Kohli, Yuvraj Singh, Dinesh Kartik and abounding industry captains and stalwarts amid its clients.
Big Boy Toyz, currently is a fixed-price-shop and is bedfast to the Indian market. “Currently, we ascendancy 3 percent of the market, and we aim to abduction 30 percent of bazaar allotment in the future,” Jatin says. He aims to aggrandize the cast in the abutting two years with a acquirement ambition of Rs 1,000 crore.
“In India, the alien affluence car segment, abnormally pre-owned affluence cars, is the fastest growing bazaar and we are attractive for proactive tractions from new age audience.”
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