Glenn Stokes, buyer of Stokes Tropicals in Jeanerette, La., has been a close plants enthusiast for decades. He has offered close plants online back 1996 through Stokes Tropicals, his mission actuality that “wonderful, alien close plants should be attainable and attainable to everyone,” including “the boilerplate gardener,” according to the company’s website. As retirement nears and operating costs abide to rise, Stokes absitively it was time to allotment means with the online business and the area name Plants.com.
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“In general, bodies are not as aflame as they were 20 to 30 years ago about close plants. In the 1970s and ’80s they were added novel, admitting now they are added common,” Stokes says.
Stokes afresh able a accord with 1-800-Flowers.com to advertise the coveted area name to the online florist for $450,000.
“$450,000 is absolutely a contemporary amount,” says Andrew Allemann, editor of DomainNameWire.com, who appear an account with Stokes about the accord Dec. 11. “Seventeen domains accept awash for at atomic $500,000 this year.”
According to Allemann, the average amount for a area auction is beneath $5,000, but the best ones advertise for a lot more.
With the accord now complete, a agent from 1-800-Flowers.com says the aggregation is aflame to add the URL to its collection.
“Plants are an important and growing allotment of our business,” according to a agent from 1-800-Flowers. “Now, Plants.com is amid the 1-800-Flowers.com, Inc. portfolio of URLs.”
Stokes explained that addition acumen for his accommodation is the actuality that close plants are now actuality supplied from warmer spots of the U.S. to big box food beyond the U.S. and Canada. This makes it boxy for his business to attempt as an independent, he says.
“Heating the greenhouse in the winter is additionally a big expense,” Stokes says. “My kids are added absorbed in the agriculture ancillary of the business, but we will still admonish on close plants and accomplice plants.”
Stokes, who has accounting abundant books about tropicals, started with a book archive of close plants which included accepted names and account descriptions to accompany anniversary plant. As the years passed, postage and ink began to rise, and the addition of the apple advanced web pushed his book archive to digital.
Eventually, Stokes’ website and his advance in bounded announcement replaced the catalog. Now, Stokes feels that he has able all he set out to do with close plants and is accessible for the abutting affiliate of his life.
“We acquainted like we hit on aggregate in the industry,” Stokes says. “We absitively it was a acceptable time to advertise [the area name] with my son demography over the agriculture end of the business, and I plan to abetment him.”
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