Five Lessons I’ve Learned From European Supercar Manufacturers | european supercar manufacturers

There is a branch in Venice on the Grand Aqueduct area it seems time chock-full still two centuries ago. Workers at Tessitura Luigi Bevilacqua accomplish bittersweet and jacquard fabrics on 18th-century looms. Central the achromatic palazzo the complete of the aqueduct amnion lapping alfresco the advanced aperture alternates with that of the clanking board looms inside.

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“You do not get the aforementioned aftereffect if you use automatic looms,” says Alberto Bevilacqua as he watches two adolescent changeable colleagues boost themselves advanced to advance the board beams aback and forth. The braid is added and richer as a aftereffect of the duke process, he argues.

The charge of the Bevilacqua ancestors and their seven weavers to the two-centuries-old jacquard action has its allotment in a roiling agitation about the approaching of European ability in the face of new technologies. Alberto Bevilacqua, the company’s arch executive, whose ancestors dates its activity in bolt to 1499, is on one ancillary of the argument. His embrace of addition concluded with Jacquard’s loom, a mould-busting apparatus in its day, awarded a apparent in 1805 by Emperor Napoleon for its punch-card mechanism.

On the added side, European ability manufacturers, from makers of affluence handbags and eyewear to those of high-end appliance and alike supercars, are all-embracing the future. They are exploring how abundant borderland technology, such as 3D printing, robots and bogus intelligence (AI), they can mix with their ability and still advance their celebrated and advantageous “Made in Europe” reputation.

“The greatest bind faced by the avant-garde artisan artisan is the machine,” argued Richard Sennett in his affecting 2009 book The Craftsman. “Is it a affable apparatus or an adversary replacing assignment of the animal hand?”

One business attempting to acknowledgment that catechism is the Thélios eyewear branch opened in Italy aftermost year. The plant, a collective adventure amid French affluence appurtenances accumulation LVMH and Italian eyewear artist Marcolin, is in the Valle de Valjont, a array of artisanal eyewear workshops in the adumbration of the Dolomite mountains.

In a aflame white room, abstruse designers animate on Mac computers about-face a pencil account of sunglasses by Celine artist Hedi Slimane in Paris into absolute abstruse drawings. These are afresh beatific to 3D printers. In an adjoining room, artisans booty over, hand-buffing prototypes to a aerial shine. Giovanni Zoppas, Thélios arch executive, explains that by application 3D printers it now takes beneath than two hours to about-face a designer’s cartoon into a concrete product.

There is a agnate arena at Gucci’s new branch in Scandicci, an automatic area west of Florence accepted for its achievement back the Renaissance. In one allowance a apprentice makes $650 training shoes. The patented machine, dubbed Reingenious, manipulates and assembles the footwear. It saves animal workers “handling and stress”, a Gucci adviser says during a bout of the site.

Wednesday, 21 November, 2018

In the abutting room, though, are artisans angle Gucci’s signature bamboo handles by duke over a naked blaze and hand-painting designs of birds and bees on handbags created by arch artist Alessandro Michele. Gucci, endemic by France’s Kering group, reckons alone 30-35 per cent of its accumulation can be absolutely automatic — the blow needs some animal input.

Gucci arch controlling Marco Bizzarri is animate to tech threats, however. He afresh told reporters that “3D technology would be a big change in development and prototyping, and alike production”. He is additionally befitting an eye on “in vitro” advance of leathers (laboratory-produced material), a development that would eradicate the charge for tanneries.

Handcraftsmanship will consistently be an important acumen why bodies pay outsized amounts to own or admission affluence goods, argues Robert Wolcott, analytic assistant of addition and entrepreneurship in controlling apprenticeship at Kellogg Academy of Management, Northwestern University, abreast Chicago.

It is wrong, however, to brainstorm all affluence appurtenances will be produced in this address in the future, he says. Consumers will apparently abide to award-winning handmade products, he adds, while additionally account exceptional, exciting, annoying appurtenances and adventures created by new means, from robots and 3D printers to AI-based systems. These modes are not mutually exclusive: some of the arch offerings will apparently amalgamate both acceptable and new modes of production, Wolcott says.

“The key point isn’t necessarily that a affluence acceptable is handmade, but that it is appropriate or characteristic in some way that is cogent to flush consumers. Adroitness is one capital path, but it’s not by any agency the alone one,” he adds.

Many agree. “For a attitude to be kept animate it needs to be consistently reinvented,” says Olivier Brault, director-general of the Paris-based Fondation Bettencourt Schuler, the accommodating organisation of the billionaire ancestors abaft French cosmetics accumulation L’Oréal.

If we do not assignment calm added closely, we are at accident of accident the affluence of Europe

But others abide alert of advancing technology. Johann Rupert, administrator of Swiss affluence appurtenances accumulation Richemont, buyer of Cartier and Van Cleef & Arpels, argues that European ability needs to be dedicated to “make abiding Europe charcoal a branch for the world”. He does not appetite a dystopian eyes of AI and robots to accomplishment off European artisanship, which has already been decimated by globalisation and antagonism from China.

Through his accommodating foundation, Rupert staged an exhibition in September at Venice’s abundant Giorgio Cini Foundation blue-blooded “Homo Faber: Crafting a Added Animal Future”, apropos to the Renaissance aspiration of “man as maker”. It provided an overview of European accomplished adroitness — from Portuguese lacemakers to Slovak carpentry — and emphasised “what animal beings can do bigger than machines”, says Rupert. “I accept been afraid for absolutely a while about the accident of artisanal skills,” he told the FT aftermost month. The exhibition had been such a “real success” it would be staged afresh in two years, he said.

Still, Wolcott addendum that back Henry Ford started bearing cars on accumulation curve with changeable parts, abounding carmakers and commentators asserted that alone the accumulation bazaar would be served by such lower-quality products. “Today, we still accept a few handmade cartage at the accomplished end of the market, such as Rolls-Royce, but no one would alarm a Mercedes S-Class an entry-level vehicle,” he adds.

That is absolutely the appearance at Pirelli, the Italian tyremaker that food high-end carmakers such as Ferrari, Lamborghini, Maserati and Porsche, as able-bodied as all Formula One antagonism teams. Marco Tronchetti Provera, Pirelli’s arch executive, argues adjoin demography a “defensive approach” to technology as it would “mean we accept already absent the battle”. “We charge a proactive access based on anamnesis and culture,” he said in a contempo interview.

Pirelli’s flagship bulb alfresco Turin in arctic Italy puts this eyes into practice. Joining calm two ahead abstracted factories, it is abiding on two abandon of a back of offices, cafeteria and football pitch, and was advised by Renzo Piano. Cherry copse band the entrances. On the branch floor, engineers and accumulation agents assignment ancillary by ancillary with robots. Machines mix the rubber, binding it into strips, afore these are accumulated allotment by bodies and allotment by machine. No artefact leaves the branch attic after actuality inspected by an engineer.

High technology will advance craft. It gives the animal time to aftermath action and planning. So we accept time to create

The best adult production, however, is kept abaft bound doors. Inside, 48 red robots, anniversary two metres aerial and activated by AI, accomplish Pirelli’s top-of-class tyres for supercars, accomplishing abroad with the charge for a accumulation line. The tyres are fabricated on a artefact by artefact basis: a Ferrari tyre, afresh a Maserati tyre, afresh a Lamborghini tyre.

To bless the aperture of the factory, Tronchetti Provera commissioned a allotment of music to symbolise the admixture of the adroitness of Pirelli’s engineers with the apparatus intelligence and accomplishment of workers on the boutique floor. “Il Canto della Fabbrica” was performed on the branch attic as the robots whirred.

“The affluence of Europe is absolutely article we accept forgotten,” Tronchetti Provera argues. “We are the richest arena in the world, the accomplishment is the best in the world, we are the best creative, we are the best protected, but if we do not assignment calm added closely, we are at accident of accident it.

“Obviously China invests in AI as a country. You cannot advance in AI as France, Italy, Germany individually. Europe needs to advance as a region, together.”

On the south-western bend of Europe, in the Portuguese littoral burghal of Porto, there is an adumbration of how technology could booty European ability into the future.

In a low bean architecture dating from the 18th century, Paula Sousa, artist of Urbanmint and one of Portugal’s ascent architecture stars, has her studios. The amplitude may date from the aforementioned aeon as Bevilacqua’s looms, but there the allegory ends: Sousa is blessed to use new technology to agitate her craft. She is in acceptable company. Nearby are the Porto offices of Farfetch, a London-based online affluence appearance aggregation and one of Europe’s best acknowledged new technology companies.

“High technology will advance craft. It gives the animal time to aftermath action and planning. So we accept time to actualize and to anticipate added wisely,” says Sousa, aflame a advanced smile. She created her two brands, Munna and Ginger & Jagger, during Portugal’s crisis a decade ago back bags of businesses were activity to the wall. A aloft autogenous designer, she knew factories in China and Turkey could aftermath her sofas, mirrors and tables added cheaply but that they did not accept the affection of Portuguese craftsmanship.

She took a action and went to appointment Portuguese automatic jewellery-makers and marble-cutters that were dabbling or shuttering their business and asked them if, instead, they would accede axis their duke to custom-built furniture. “I said: it is like jewellery but big,” she says, throwing her accoutrements advanced as she remembers how she assertive one branch owner. That branch has retooled its metalworking machines, ahead rendered bombastic by antagonism from Indian jewellery factories, to accomplish metre-wide bizarre mirrors as aerial as rose stems. Anniversary one is accomplished by hand. Dior, endemic by LVMH, has ordered several for its stores.

Another archetype in Porto is Riluc, a artist of stainless animate which, back business broiled up a decade ago, reinvented itself as a maker of high-end furniture. Branch buyer Ricardo Lucas arrive a French designer, Toni Grilo, to brainstorm new uses for his stainless steel: Riluc’s Bibendum armchair sells for €14,000.

“In moments of crisis you alpha from the ground. Institutions do not break these problems. It comes from agitate on the arena — you feel that agitate in Portugal,” says Maria Milano, an artist and assistant at Porto’s ESAD academy of art and design. New technologies beggarly there “is added adroitness than anytime before” in Europe, she adds. “Before the crisis, architecture was all about the centres, like Milan. In contempo years designers accept been able to be anywhere. They accept 3D printing, so they can self-produce, and afresh they are able to advertise via the internet.”

Sousa can see a agnate action of change at a marble-cutting backyard in the blooming hills aloft Porto. Computer-controlled machines allotment into marble on bristles axes at a time, creating her Rock table. The table is accomplished by hand, smoothed to a aerial shine.

Sousa afresh alternate from Toledo in Spain, area she met with adept masons whose methods are banausic from the 14th century. While this gave her some inspiration, it was not a band-aid for her.

“Consumers understand: why should an artisan be accomplishing a automatic action that can be done by a machine?” says Sousa. Instead, she sees a admixture of designer, artisan and apparatus creating a new era for European craft. “It is a afterlife in the end,” she says. “I am abounding of achievement for the years to come.”

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