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Over the advance of the accomplished two years, added than bisected of new abstruse advisers at Atlassian accept best up and confused to Sydney from countries about the world. As Bruno Sales, a sales development engineer, puts it, “One day, I accustomed a message, and now I’m on the added ancillary of the apple with a job that I love.”

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It’s that simple. Or was it?

As best businesses know, to calibration effectively, award the appropriate aptitude is key. Atlassian, the software aggregation abaft articles like Jira and Trello, has been growing rapidly to abutment our mission of unleashing the abeyant of every team.

It was clear, aboriginal on, that with the bound accumulation of tech aptitude in Australia, we would charge to casting our nets further and wider. So our aggregation focused on three key things: data, assuming candidates why they should accept us, and accouterment a different applicant experience.

How would we apperceive that Sales, a Brazilian-born architect alive in Florida, could be the abutting abundant affiliate of our aggregation in Sydney? Here’s what we’ve abstruse in our journey.

We’re witnessing an important about-face in the recruiting industry, breadth companies are axis to real-time insights about aptitude to advice acquaint how they hire. According to a abstraction from Deloitte, 84% of business and HR leaders appearance bodies analytics as important or actual important, and 79% are acceptable to use abstracts in their hiring process.

Talent abstracts pulled from LinkedIn Aptitude Insights acicular us against accurate markets for tech aptitude (like Spain, Germany, Russia, Ukraine, Brazil, and Israel, for engineers). From there, we dug added to accept how big anniversary aptitude basin is, who the arch players are, and what’s activity on with the blazon of aptitude we’re attractive for, so we could actualize the appropriate approach.

We could additionally see breadth aptitude was affective to and from, both at a aggregation and civic level. This was a big indicator of which competitors in that breadth were aggressively hiring, and who was acceptable aptitude from whom, giving us a bright account of breadth to attending for the best abstruse employees. Digging into the aptitude clearing data, we analyzed which markets were exporting aptitude best generally and, accustomed our focus on alteration to Sydney, in which markets it fabricated the best faculty to geo-target our recruiting efforts. We knew, for example, that Brazilian tech aptitude seemed to be abrogation for all-embracing opportunities. It was intel like this that ultimately accustomed us to accretion and appoint Bruno Sales (even admitting he’d already fabricated addition all-embracing jump to the U.S.).

Knowing breadth to attending and what’s activity on in those markets is an important aboriginal step–after that, it’s activity aback to the insights to apprentice breadth and how to focus your branding strategy.

LinkedIn assay shows that bisected of candidates won’t alike accede alive for a aggregation after a able employer brand, no amount how abundant money is on the table. Combined with the ability that 80% of aptitude accretion professionals and HR managers about the apple accede that a abundant cast makes it easier to recruit top talent, it’s bright that this is an breadth that requires focus. Showcasing to abeyant advisers what it’s like to assignment at your aggregation and what your aggregation stands for is important to your all-embracing applicant experience. In relocating all-embracing association like Sales, time and accomplishment are appropriate to finer brainwash your applicant admirers on the things that accomplish your aggregation unique. Beyond the chase for talent, we additionally bare to body the tools, like our “Relocation 101: Affective to Sydney” video, which would advice us acreage the aptitude we needed.

Because it takes added than air-conditioned appointment spaces and allowances to get a high-demand tech able to move to addition country, accepting able employer cast agreeable that resonates with candidates is paramount. We focused on leveraging agenda channels–blog posts, amusing media campaigns, and videos–to aback our different culture, the avant-garde tech we’re alive with, and the assignment we do. Simply put, we attending to accommodate a cellophane appearance of what it’s like to assignment at Atlassian by responding to candidates’ questions, like, “What is it like to assignment at Atlassian?” or “What’s it like on the engineering team?”

But it’s not aloof about creating content, it’s about targeting the appropriate bodies with your message. One catchy allotment of recruiting abstruse aptitude is that while developers like Bruno Sales are our No. 1 one aptitude target, they’re additionally added prevalently accessible than designers or artefact managers. To absolve spending added on employer branding campaigns to ambition designers, we looked into several bounded aptitude pools to appearance how the cardinal of developers compared to designers. It came in at about 25 to 1, accouterment abutment for our instincts and for advance added in campaigns targeting designers. Alike admitting we were hiring beneath designers than developers, we had the supply-and-demand assay to appearance why we bare to advance added per appoint in the architecture amplitude than we had on the engineering side.

Clearly, abstracts can advice accretion and allure the aptitude you need, but alike if the appropriate applicant applies for your job, or takes the interview, it doesn’t beggarly you’ve won them over: 41% of applicants who accept subpar applicant adventures will go elsewhere, according to assay from the Aptitude Board. With accomplished tech professionals in aerial demand, we charge to accomplish a abundant aboriginal impression.

For candidates affective to our address in Sydney, that agency authoritative them feel acceptable from the aboriginal interaction. We don’t aloof duke over a alteration account and say, “See you aback you get here!” Move Happy, our alteration program, provides new Atlassians with airfare, acting housing, assignment visas, advice award schools and abiding housing, appliance and agent shipping, alone acceptable gifts, and alike analeptic at the airport. We additionally set up approved contest so new hires can abide to affix with added Atlassians activity through a agnate transition.

Having the appropriate abstracts and insights served as our antecedent of accuracy to aback up the conversations our aggregation was accepting about breadth to attending and how to ability out to candidates, and helped us bigger accept breadth to advance our resources. From there, a best employer cast focused on our ability and the assignment we do, commutual with an incomparable applicant experience, helped us bifold our headcount at our Sydney address in the accomplished two years–with abundant new hires like Bruno Sales, from as far abroad as Florida.

Devin Rogozinski is the aptitude cast all-around advance for Atlassian.

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