Renderings of Aston Martin Residences, Porsche Design Tower, 1100 Millecento
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When Miami was animating for Hurricane Irma aftermost September, Gil Dezer offered the city’s superrich a actual altered affectionate of shelter: a ambush for their supercars.
Dezer offered to abode some of the city’s aristocratic accumulating of Maseratis, Ferraris and Lamborghinis in his Porsche Design Tower, which has a patented car elevator.
“It’s absolutely the safest abode for billionaires to authority their toys back this affectionate of affair happens,” Dezer said at the time. His architecture is allotment of a trend in Miami to amalgamate a adulation for high-end cars and high-end absolute estate, with several developers seeing auto-themed architecture as a way to reel in affluent buyers.
The trend actuality kicked off in 2015, according to Quartz, back Pininfarina—the Italian close that has advised for the cast of Ferrari and Maserati—was broke by developers to accompany a “sports-car-friendly” feel to the 42-story 1100 Millecento in Brickell. Pininfarina created Ferrari-red elevator lobbies and afraid ample supercar photos in the building’s accessible spaces.
The latest such architecture to rev up the skyline is the Aston Martin Residences at 300 Biscayne Boulevard Way in Downtown. The developer, German Coto’s G&G Business Developments, autonomous to go with added chaste homages to James Bond’s adopted supercar, application abstracts like carbon fibre in lieu of copse and abacus covering to the units’ aperture handles. Pads alpha at $700,000 and go all the way up to $50 million.
Reflecting iconic brands in pricy residences is not an abstraction different to Miami. Developers in Dubai aloof completed a 59-floor Rolex Tower, which borrows from the allegorical watch brand, and you can alike acquisition branded architecture in New York, like the Baccarat hotel, aggressive by the French accomplished clear label.
Dezer told Quartz that he’s alive on a set of branded condos “with Giorgio Armani and his team,” apropos to Residences by Armani/Casa, which opened its sales arcade in 2016. He added that branded buildings—even automobile-branded barrio like Miami’s—have are a potentially acceptable blueprint in above cities worldwide.
“Armani would adulation to do article in New York,” he said, “If they would accord him the opportunity.” [Quartz] — Keith Larsen
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