UPDATED: 4/13/13 5:30 am ET – adds Maserati comment
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DETROIT — Fiat Chrysler will move the U.S. address for its Maserati cast from New Jersey to the above Walter P. Chrysler Building on the area of FCA’s address in Auburn Hills, Mich., two sources accustomed with the plan said.
The alteration from Englewood Cliffs, N.J., to the shuttered building about 25 afar arctic of Detroit will booty abode afterwards this year, the sources said. There, it will allotment operations with the U.S. address of FCA’s Alfa Romeo brand.
Maserati dealers were abreast of the move Tuesday, one of the sources said.
A backer for FCA beneath to comment. A Maserati agent did not acknowledge to requests for comment. The Detroit Free Press afterwards quoted Tom Shanley, arch of Maserati Arctic America, adage the move will acquiesce the cast to be physically afterpiece to the ancestor aggregation while still operating separately.
The building — which housed a ample accumulating of celebrated cartage address Chrysler, Jeep, Dodge, Hudson, Nash and added badges from Chrysler’s accomplished — bankrupt afresh in 2016 afterwards years of banking troubles. The building opened in 1999 and was shuttered in 2012 afore reopening, mainly on baddest weekends.
Moving the address to the Auburn Hills campus should save FCA money and cut bottomward on controlling travel. Both Alfa Romeo and Maserati are overseen by Reid Bigland, who additionally is FCA’s arch of U.S. sales and arch of FCA Canada.
FCA has been alive to aggrandize the Arctic American banker networks for Maserati and Alfa Romeo for several years as a agency to accomplish added sales of its two actual high-end brands.
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