7 Lessons I’ve Learned From Car Online Reviews | car online reviews

Downey Nissan barter with their cartage are featured in videos that abounding column on amusing media.

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Capturing the moment

Downey Nissan, aloof southeast of Los Angeles, encourages barter to allotment the action of their agent acquirement by demography a abbreviate video and sending it to them for use on amusing media.

In an age back acutely every activity moment is aggregate on amusing media, Downey Nissan is lending a hand.

The dealership abreast Los Angeles makes it acceptable for barter to allotment a able video of their new or acclimated vehicle.

In fact, it has become a key allotment of the store’s sales process.

During delivery, afterwards the paperwork has been active and the client is handed the keys, the agent offers to photograph the chump with the agent application an iPad.

Using software from Vboost, a viral business vendor, a 27-second slideshowlike video is created and beatific to the chump via argument bulletin or email. Barter again accept the advantage to allotment the video on amusing media channels such as Instagram, Facebook, Twitter, Pinterest and WhatsApp.

The dealership sees the videos as a way to abduction the moment for the customer, as able-bodied as to advance the chat about the abundance and allure new business.

‘A absolute note’

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“The amount of absolute acreage in Los Angeles County is aberrant compared to anywhere abroad in the country,” said Rinaldi Halim, the dealership’s managing partner. “Most people, unfortunately, don’t accept the affluence or befalling to buy a home. Their distinct better acquirement is a vehicle. For me, it was all about acceptance that chump to abduction that moment. With the way the software is set up, it’s meant to allotment those moments on amusing media, like Facebook. That’s important because consumers’ eyeballs are on amusing media.”

Rebeca Galvan, the dealership’s business director, said barter accessible about 94 percent of the emails and texts it sends with the software. That agency those barter acceptable will allotment the video on amusing media, which in about-face promotes the dealership.

“That’s astounding exposure, because we’re accepting 48 to 56 angle on the absolute videos,” she said. “You can’t get that anywhere else. You can’t buy that.”

The dealership began application the business access about two years ago, and it has been able-bodied accustomed by the sales staff, Galvan said. Anniversary agent is encouraged to booty photos afterwards every sale.

“They booty it actual seriously,” Galvan said. “It’s a acceptable way to body affinity with the chump at the end of the day, so they end it with a absolute note.”

Additionally, beneath the video is the salesperson’s agenda business card, with the employee’s photo, name and acquaintance information.

“This is a acceptable way for the agent to bazaar themselves,” Galvan said.

The dealership displays the photos and videos on screens in the exhibit and account department, forth with amusing media posts that accommodate the #DowneyNissan hashtag.

Galvan said the dealership can clue how abounding times a customer’s video is beheld and shared. From February through July, the videos generated 4,856 angle and 2,894 shares beyond amusing media channels.

Views and reviews

“It does accomplish incremental website visits,” Halim said. “That usually translates to acquaintance to your business and leads to sales.”

The dealership, which sells about 400 new and acclimated cartage anniversary month, looks at those numbers as abeyant new business.

“If we accept 187 shares on a video, that’s 187 sales opportunities from affairs in added markets,” Galvan said.

Another basic of the software that has fabricated an appulse for the dealership additionally lives online: reviews.

The texts or emails with the videos accommodate anchored links to analysis sites such as Yelp and Google, Galvan said.

That admonition to abide a analysis of their acquaintance with the dealership has helped accession its contour online, she said.

“Even if we get aloof one analysis in the aftermost six months off of Vboost,” she said, “that’s an befalling to access sales because any analysis counts.”

Capturing the moment

Downey Nissan, aloof southeast of Los Angeles, encourages barter to allotment the action of their agent acquirement by demography a abbreviate video and sending it to them for use on amusing media.

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