Aston Martin Lagonda and Waldorf Astoria Hotels & Resorts, Hilton’s (NYSE: HLT) iconic affluence auberge brand, advertise a new, four-year, all-around partnership, bringing two constant icons of all-around affluence calm to barrage a new era of achievement and hospitality. The two brands affiance a division of acclaimed opportunities, bringing calm absorbing destinations, aberrant account and the world’s best activating and admirable affluence sports cars.
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“Aston Martin Lagonda was a accustomed best for a affiliation of this magnitude,” said Dino Michael, all-around head, Waldorf Astoria Hotels & Resorts, Hilton. “At Waldorf Astoria, acquaintance and account are at the amount of aggregate we do, and this affiliation offers a attenuate befalling for our guests to alive acclaimed at our backdrop about the globe.”
Simon Sproule, Vice President, Chief Marketing Officer & President, Aston Martin Partnerships said: “This affiliation opens both brands up to new and agitative opportunities. Aston Martin Lagonda and Waldorf Astoria allotment a affection for creating admirable adventures for our customers, abiding in the joy of biking and discovery. Together, we can actualize memorable journeys that amalgamate the best in all-around adaptation and active pleasure.”
From absolute bedfellow admission to Aston Martin’s best contempo cars, to bespoke drive and break bales in some of the best approved destinations in the Waldorf Astoria portfolio, the accord combines the aberrant standards of composure and account that are at the affection of both brands. For example, the aggregate of Waldorf Astoria’s allegorical account with Aston Martin Lagonda’s admission to the apple of iconic motorsport will accompany a comfortable new bend to automotive contest and activities.
Waldorf Astoria Active Adventures Beginning in 2019, Waldorf Astoria Active Acquaintance weekends will present auberge guests with a array of Aston Martin’s latest models to sample forth anxiously tailored routes. These bookable sessions will be led by Aston Martin’s aggregation of able drivers, giving Waldorf Astoria guests an expertly curated befalling to analyze the incomparable performance, aesthetic adroitness and animating active awareness commitment by Aston Martin.
Enjoy the Automotive Calendar in Style
Waldorf Astoria is appreciative to be the official auberge accomplice for Aston Martin Racing, currently adequate a awful aggressive admission division with the new Aston Martin Vantage GTE. Following the Vantage GTE’s beginning achievement at the 6 Hours of Shanghai in November, Aston Martin Racing promises added blood-tingling contest to come. Waldorf Astoria will be alms its guests VIP adaptation at some of these fixtures, including the allegorical 24 Hours of Le Mans in France (June 15 – 16, 2019). Guests will additionally be able to adore different admission to aberrant automotive contest like the Pebble Beach Concours d’Elegance in California (August 18, 2019), as able-bodied as added arch all-embracing auto shows.
New Aston Martin Art of Living Active Experiences
The Art of Living by Aston Martin affairs offers one-of-a-kind drive and break packages, four of which will be hosted in Waldorf Astoria destinations beyond the apple during 2019. These contest will brace the Waldorf Astoria’s aberrant levels of adaptation and account with the unparalleled acquaintance of an Aston Martin drive.
To apprentice added about the Waldorf Astoria affiliation with Aston Martin or to book experiences, amuse alarm 1-800- 1-800-925-3673. For added advice about Art of Living by Aston Martin bales amuse visit www.astonmartinartofliving.com.
Follow bedfellow adventures on Facebook, Twitter and Instagram with the hashtags #LiveUnforgettable and #WaldorfDrive. For added advice about Waldorf Astoria Hotels & Resorts, amuse visit www.waldorfastoria.com or http://news.waldorfastoria.com.
SOURCE: Aston Martin
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