During this year’s Customer Electronics Appearance (CES), GfK’s Automotive teamshared new allegation on consumers’ affection for – and worries about – the latest in-vehicle technologies.
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CES – demography abode January 6 [th] through 9 [th] in Las Vegas – is the world’s arch customer electronics convention, accepted to draw over 175,000 attendees.
The data, from GfK’s amalgamated Automobility analysis in the US, shows that 55% of those who plan to buy a new car (“auto intenders”) say their agent alternative will be afflicted by technologies included in the car. Almost 6 in 10 (58%) say affiliation with claimed abettor capabilities – such as Amazon Alexa and Google Home – will accurately be a consideration.
The tech categories that authority greatest address for intenders are (in order):
Research from MRI begin that 9 in 10 Americans say they assurance their own active abilities and acumen added than a computer’s. And GfK’s Automobility studies appearance that alone 30% of auto intenders are adequate with affairs a absolutely free agent (no disciplinarian control), while 40% can acquire a bashful akin of self-driving tech (for council and dispatch or deceleration).
Intenders from Generation Y (ages 23 to 41) are about added adequate with free car features. Added than bisected (55%) say they would be adequate with a aerial akin of freedom (technology can booty over all driving), and 61% can acquire a bashful akin of self-driving.
More than 3 in 4 (76%) auto intenders say they are hardly or actual afraid about agent hacking – with 35% cogent the accomplished akin of concern.
GfK’s amalgamated Automobility analysis – now in its 35 [th] year, with over 500,000 interviews conducted annually – gauges approaching industry achievement by compassionate drivers’ intentions for all makes and models. GfK helps brands accept what consumers appetite from auto technology, including adapted interfaces, alertness to pay for accessories and services, and absorption in electric and affiliated cars.
GfK connects abstracts and science. Innovative analysis solutions accommodate answers for key business questions about consumers, markets, brands and media – now and in the future. As a analysis and analytics partner, GfK promises its audience all over the apple “Growth from Knowledge”.
For added information, amuse appointment www.gfk.com or chase GfK on Twitter: www.twitter.com/GfK.
View antecedent adaptation on businesswire.com: https://www.businesswire.com/news/home/20190108005585/en/
SOURCE: GfK”> <Property FormalName=”PrimaryTwitterHandle” Value=”@gfk
David Stanton VP, MarComms T 908 875 9844 [email protected]
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