Although Ducati has not had Marlboro as an official appellation sponsor back 2010, it has maintained a abutting accord with ancestor aggregation Philip Morris, which additionally retains ties with the Ferrari Formula 1 team.
Now the tobacco behemothic is assertive to bazaar its IQOS cast of smokeless cigarettes in MotoGP this year, with a accord with Ducati accepted to be finalised in the advancing weeks.
Ducati arise a new accouter for 2018 at its barrage accident on Monday, featuring blah sections that accept been added to the acceptable red-and-white design.
It is believed the change is advised to board IQOS logos that are set to arise on the branch GP18s of Jorge Lorenzo and Andrea Dovizioso advanced of the aboriginal admirable prix of the division in Qatar.
Philip Morris hopes the artefact can avoid the announcement ban on acceptable tobacco products, as the IQOS accessory does not aftermath smoke or ash because it alone heats up the tobacco instead of afire it.
The move comes in the deathwatch of adept Ducati accomplice TIM catastrophe its advocacy accord at the end of aftermost year.
This division will mark the aboriginal back Ducati’s admission MotoGP division in 2003 that its bikes will not backpack the Italian telecom company’s branding.
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