Bud Light is accepted for authoritative a big burst during the Super Bowl, debuting abounding memorable ads over the years, including its 2018 atom featuring the Bud Knight and the “Dilly Dilly” universe. While the cast has not yet appear whether or not it will acknowledgment in 2019, Bud Light will actually be complex in the anniversary arch up to the game. The cooler aggregation appear that it will put on a music anniversary in Atlanta, where Super Bowl LIII will be captivated on Feb. 3.
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“Music and sports are two things that Bud Light has been complex with for so abounding years and back we anticipation of how we can alike drag added what we do already for the Super Bowl, abacus a music aspect and again decidedly at this scale, started to assume like a no-brainer,” Shana Barry, administrator of Bud Light experiential, said.
Post Malone, an artisan who is actual accustomed with the Bud Light brand, will banderole the event. He aggregate his action about abutting the accident stating, “Super blessed to be arena the Super Bowl Music Anniversary with Aerosmith and spending time with my Bud Light fam. Let’s get awe-inspiring and about-face up boiiiii.”
For those who may be alien with Bud Light’s agreeable ventures, the cast has hosted a cardinal of Dive Bar Tours, with artists including Lady Gaga and added recently, Post Malone. The cast works carefully with the artists and selects a cardinal of baby dive confined and takes above artists there to perform. While the concerts are intimate, Bud Light additionally livestreams the contest for those who can’t attend.
Since Post Malone aloof formed with Bud Light on the bout in Nashville, it acquainted like a abundant fit to baddest him to arch up the brand’s aboriginal Super Bowl music festival. Bud Light started alive with Post Malone aboriginal on in his career, back he was aperture up for X Ambassadors at MSG in the summer of 2017.
“Now he is touring worldwide, his anthology stats are actually incredible. It’s amazing to accept a accomplice like that over the advance of his career, and so quickly. Post puts on an absurd achievement that attracts so abounding altered types of people, that it acquainted like a abundant fit for the appropriate bedfellow spot,” Barry added.
The anniversary itself will amount three canicule (the Thursday, Friday and Saturday arch up to Super Bowl Sunday). Thursday will serve as a anniversary of the burghal of Atlanta, with performances by musicians who are from the area, including Ludacris, Lil Jon, Migos and more. Friday night Aerosmith and Post Malone will booty the stage, and Saturday will blanket up with performances by Bruno Mars and Cardi B.
Bud Light acclaimed that the anniversary wouldn’t be accessible after some of the brand’s key partners. State Farm, EA Sports, Ticketmaster, Stubhub and On Location Experiences are all alive with the cast to accompany the anniversary to life.
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