Shoppers at the Seattle Amazon Go abundance were advised to a different acquaintance on Nov. 9 and 10. Audi partnered with the abundance to action analysis drives of the 2019 A6 sedan, but it was hardly the archetypal test-drive process.
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Instead, Audi abounding shelves central the Amazon Go abundance with key boxes. The boxes accustomed a client to affirmation a analysis drive in a 2019 A6 that waited nearby. No salesperson, no dealership, aloof the alone and the car.
The program, alleged “Test Drive to the Unknown,” again took shoppers on spur-of-the-moment adventures. Some analysis drivers accustomed at ad-lib claimed concerts, others accustomed at photo shoots. Most analysis drives lasted 30 minutes, but a few advantageous individuals affective keys for best analysis drives. These drivers were advised to alike above adventures such as cheese-making classes or helicopter tours. One alone was afraid with a five-day affluence cruise to Munich, Germany, area he and a accompaniment toured Audi address and accomplished the A6 on the Autobahn.
Loren Angelo, carnality president, Marketing, Audi of America, said the non-traditional test-drive affairs is bastard blink at what Audi affairs to absorb into its branding and business in the future. The ambition is to ability buyers in new ways.
2019 Audi A6
“Amazon Go accustomed us to agreement with a new affectionate of retail ambiance while transforming the analysis drive into an adventure,” he added.
The 2019 A6 fabricated its admission at the Geneva motor appearance this accomplished year. It ushers in administration and updates agnate to those we ahead saw on the 2019 A8 and A7. Inside, the auto adds Audi’s latest MMI Touch Response arrangement that replaces the rotary punch and buttons. An high 8.8-inch affectation on Premium models (a 10.1-inch assemblage is accepted on college trims) and a lower 8.6-inch affectation handle all infotainment controls. Drivers can additionally ascribe hand-written instructions via the lower awning or use a abounding QWERTY keyboard.
The 2019 A6 is on auction now with a abject amount of $59,895.
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